B2B Marketing Leader — Growth, Content & Demand

Embedded Shishya; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

75% coverage on Medical, Dental, and V

Employer-matched 401(k)

Flexible Paid Time Off

Professional education opportunities

Job summary

Crossing Minds is seeking a seasoned B2B marketing leader to own the marketing vision and roadmap. You will build a rich content calendar including blogs, whitepapers, ebooks, reports, webinars, and infographics, and manage our event strategy to meet ICPs and generate qualified leads for the sales team.

In collaboration with product, you will amplify awareness through campaigns, optimize marketing automation, and nurture leads through dynamic workflows to convert them into customers.

Qualifications

• 5+ years of hands-on marketing experience in a B2B role.
• Ability to build and scale a B2B sales funnel.
• Excellent communicator and creative thinker, with an ability to use data to inform decisions.
• Ability To create sales campaigns that communicate clearly to targeted audiences and while supporting brand values.
• An understanding of agile marketing to identify and focus on high-value projects and continuously improve results.

Responsibilities

• Handle Crossing Minds’ marketing vision and roadmap.
• Build and manage a rich B2B content/editorial calendar that attracts a qualified audience to owned properties (blogs, whitepapers, ebooks, reports, webinars, infographics).
• Build and manage event strategy and calendar to meet ICP and generate qualified leads for sales.
• Launch an analyst program to gain exposure to Gartner and Forrester.
• Support the sales team with relevant marketing materials (eg. competitive battle cards) and decks.
• Build, manage and measure social media presence, primarily on LinkedIn, and explore additional channels.
• Create scalable processes to feed the sales funnel with quality leads through CTAs, content, and promotions.
• Collaborate with product to amplify awareness and education campaigns into lead-gen programs.
• Improve marketing automation and lead nurturing across email, content, and social channels.
• Create shareable content for specific networks to spread brand and content.
• Monitor and engage in relevant social discussions about the company and industry.

Skills

B2B marketing

Marketing analytics

Content marketing

Campaign planning

Marketing automation

Data-driven decisions

Agile marketing

Communication

Job description

Crossing Minds is seeking a seasoned B2B marketing leader to own the marketing vision and roadmap. You will build a rich content calendar including blogs, whitepapers, ebooks, reports, webinars, and infographics, and manage our event strategy to meet ICPs and generate qualified leads for the sales team.

In collaboration with product, you will amplify awareness through campaigns, optimize marketing automation, and nurture leads through dynamic workflows to convert them into customers.