B2B Marketing Lead - ABM & Demand Gen

Visa; Austin (TX); Hybrid; USD 121,000 - 194,000; Full time

Job summary

Visa is seeking an experienced B2B Marketing Manager to develop and execute demand generation and ABM programs to strengthen leadership in Value-Added Services. The role partners with Sales, Product and regional teams across five regions and requires a regional mindset and strong cross-functional collaboration.

Based in Austin, TX, this hybrid role requires at least three days in the office. The ideal candidate has 5+ years in B2B marketing, expertise in campaign management, content creation,

Qualifications

• 5+ years of relevant work experience with a Bachelor's Degree or 2 years with an Advanced degree or 0 years with a PhD.
• Experience driving demand and revenue growth via integrated marketing programs in B2B contexts.
• MBA or advanced degree is a plus for strategic planning and leadership.
• Strong familiarity with ABM, campaign management and content development.
• Analytical skills to report on performance and optimize programs.
• Experience with martech stacks including automation and measurement tools.

Responsibilities

• Develop and execute B2B marketing strategies across multiple regions.
• Lead ABM programs and coordinate with Sales, Product and Field teams.
• Create digital content across channels: paid assets, nurture, landing pages and blogs.
• Drive demand generation and lead handoffs to sales with clear metrics.
• Measure performance and optimize campaigns in real time; manage budget and partners.

Skills

B2B marketing

Demand generation

Account-based marketing

Campaign management

Content development

Analytics & measurement

Education

Bachelor's degree in business or marketing

MBA preferred

Tools

Microsoft Dynamics

Eloqua

Demandbase

Google Analytics

Job description

Visa is seeking an experienced B2B Marketing Manager to develop and execute demand generation and ABM programs to strengthen leadership in Value-Added Services. The role partners with Sales, Product and regional teams across five regions and requires a regional mindset and strong cross-functional collaboration.

Based in Austin, TX, this hybrid role requires at least three days in the office. The ideal candidate has 5+ years in B2B marketing, expertise in campaign management, content creation,