Marketing Manager, VAS Integrated Marketing

Visa; Austin (TX); On-site; USD 121,000 - 194,000; Full time

Job summary

Visa is seeking an experienced B2B Marketing Manager to develop and execute demand generation and ABM programs to strengthen leadership in Value-Added Services. The role partners with Sales, Product and regional teams across five regions and requires a regional mindset and strong cross-functional collaboration.

Based in Austin, TX, this hybrid role requires at least three days in the office. The ideal candidate has 5+ years in B2B marketing, expertise in campaign management, content creation,

Qualifications

• 5+ years of relevant work experience with a Bachelor's Degree or 2 years with an Advanced degree or 0 years with a PhD.
• Experience driving demand and revenue growth via integrated marketing programs in B2B contexts.
• MBA or advanced degree is a plus for strategic planning and leadership.
• Strong familiarity with ABM, campaign management and content development.
• Analytical skills to report on performance and optimize programs.
• Experience with martech stacks including automation and measurement tools.

Responsibilities

• Develop and execute B2B marketing strategies across multiple regions.
• Lead ABM programs and coordinate with Sales, Product and Field teams.
• Create digital content across channels: paid assets, nurture, landing pages and blogs.
• Drive demand generation and lead handoffs to sales with clear metrics.
• Measure performance and optimize campaigns in real time; manage budget and partners.

Skills

B2B marketing

Demand generation

Account-based marketing

Campaign management

Content development

Analytics & measurement

Education

Bachelor's degree in business or marketing

MBA preferred

Tools

Microsoft Dynamics

Eloqua

Demandbase

Google Analytics

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

An experienced B2B Marketing Manager who develops and executes demand generation and accountbased marketing (ABM) programs to strengthen Visa's leadership in Value-Added Services. Being part of the VAS marketing team, working closely with Sales, Product, Field, and Commercial teams, the role delivers integrated, cohesive initiatives in key regions around the world.

This role is part of a global organization, success requires a regional mindset and a deep understanding of local business environments. This is an individual contributor position that partners across global teams while driving outcomes and building relationships within the assigned region.

Key Responsibilities

B2B Marketing Strategy & Regional Campaign Execution

• Develop and execute B2B marketing strategies that differentiate the company's offerings and deliver measurable business outcomes.
• Operate in a fast-paced, global environment, supporting multiple campaigns across five geographic regions with varying market needs.
• Adapt global strategy to regional requirements, bringing a resourceful and entrepreneurial approach to campaign execution.
• Design and optimize campaign frameworks and media strategies to drive awareness, understanding, and demand generation among targeted customer segments.

Customer Insights, Competitive Intelligence & Audience Targeting

• Conduct competitive analysis and key customer research to understand buying behaviors, market challenges, and growth opportunities.
• Translate insights into effective B2B marketing campaigns that engage priority audiences and drive action.
• Use customer and market intelligence to inform messaging, segmentation, and go-to-market priorities.

Content & Brand Positioning

• Develop digital content across multiple channels, including paid media assets, nurture programs, landing pages, blogs, and other campaign materials.
• Execute thought leadership initiatives that position the company as an industry leader and showcase its expertise and value to customers.
• Accelerate the development and rollout of case studies, ensuring a consistent and compelling approach to highlighting client success.
• Support participation in priority industry and company-owned events, ensuring aligned brand, product, and customer messaging.

Account-Based Marketing, Lead Generation & Sales Enablement

• Develop and execute targeted Account-Based Marketing strategies, partnering closely with Sales and client teams.
• Deliver personalized, insight-driven campaigns that deepen engagement with strategic accounts and accelerate growth.
• Manage lead generation efforts, including granular tracking, reporting, and efficient handoff from marketing to sales.
• Optimize campaign touchpoints to improve client engagement, lead quality, and pipeline contribution.

Performance Measurement, Budget Management & Stakeholder Collaboration

• Measure program performance, optimize campaigns in real time, and provide actionable insights to guide decision-making.
• Control the marketing budget for the assigned customer segment, including partner management, production cost approvals, and campaign investment planning.
• Manage strategic partners and external agencies to ensure high-quality, efficient delivery.
• Drive cross-functional collaboration across Sales, Product, Regional Marketing, client teams, and external partners to ensure seamless execution and alignment.

This position is a Hybrid role to be based in our Austin, TX office location. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications

• 6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
• Bachelor's degree in business or marketing; MBA preferred.
• 5+ years of B2B Marketing experience and proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• A curious mindset coupled with knowledge in using AI tools to drive strategic, efficient outputs.
• Expertise in campaign management, account-based marketing, and content development.
• Strong planning, organizational and problem-solving skills
• Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
• Demonstrable experience managing relationships with partners, suppliers, and vendors.
• Familiarity with the marketing tech stack (sales and marketing automation and measurement tools such as Microsoft Dynamics, Eloqua, Demandbase, and Google Analytics)
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making.
• Experience in agile ways of working preferred.

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $121,100.00 to $ 193,800.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.