B2B Marketing Growth Lead: ABM & Campaigns

Jobtailor; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor in Austin, Texas seeks a senior B2B marketing leader to own demand generation and ABM for SaaS fintech solutions. You will drive pipeline with multi‑channel campaigns across email, content, gifting, display, and paid media.

Use HubSpot and Demandbase to build targeted nurture flows, support product launches, and coordinate with Sales for post-event follow‑up. 8+ years required; strong analytics and events experience are essential. On-site in Austin with Hybrid options.

Qualifications

• 8+ years in B2B marketing with SaaS/fintech focus.
• Proven ability to run multi-channel ABM campaigns end-to-end.
• Strong ABM, MQL/MQA concepts, and funnel metrics.
• Experience planning industry events and sales integration.

Responsibilities

• Develop and optimise end-to-end B2B marketing campaigns aligned to priorities.
• Lead multi-touch ABM campaigns across channels.
• Drive lead generation and pipeline growth with high-quality MQLs/MQAs.
• Create targeted messaging for industries, personas, and use cases.
• Utilize HubSpot, Demandbase, and data enrichment for nurture workflows.
• Support product launches with integrated campaign strategies.
• Plan and execute industry events and webinars.
• Coordinate with Sales for post-event follow-up and pipeline tracking.
• Provide campaign playbooks and collateral to empower outbound sales.
• Analyse performance and optimise campaigns based on ROI.

Skills

ABM strategy

HubSpot

Demandbase

Multi-channel campaigns

Lead generation

Analytics

Tools

HubSpot

Demandbase

Job description

Jobtailor in Austin, Texas seeks a senior B2B marketing leader to own demand generation and ABM for SaaS fintech solutions. You will drive pipeline with multi‑channel campaigns across email, content, gifting, display, and paid media.

Use HubSpot and Demandbase to build targeted nurture flows, support product launches, and coordinate with Sales for post-event follow‑up. 8+ years required; strong analytics and events experience are essential. On-site in Austin with Hybrid options.