B2B Marketing Director: Growth Strategy & Leadership

Michelli Weighing & Measurement; United States; On-site; USD 170,000 - 220,000; Full time

Job summary

Michelli Weighing & Measurement seeks a seasoned Marketing Director to lead our marketing strategy and initiatives. The role demands deep marketing knowledge, team leadership, and hands-on execution in a B2B/industrial environment.

The successful candidate will own HubSpot, drive multi-channel campaigns, and align marketing with sales goals. A strategic thinker with strong analytical and leadership skills will thrive in this senior role.

Qualifications

• Bachelor’s degree in Marketing or Business Admin; MBA preferred.
• 7+ years marketing experience; 3+ years in leadership.
• Experience in industrial, technology, or B2B marketing.

Responsibilities

• Develop and execute marketing strategies focused on generating qualified leads, pipeline, and revenue growth.
• Partner with the Chief Revenue Officer to align marketing priorities with sales goals.
• Own HubSpot CRM implementation, configuration, workflows, integrations, lead scoring, reporting, and data management.
• Establish marketing metrics and reporting for lead generation, conversion, cost per lead, and campaign performance.
• Manage multi-channel campaigns across digital, email, social, SEO/SEM, trade shows, events, etc.
• Oversee brand strategy and ensure consistent messaging across platforms and touchpoints.
• Conduct market research and analyze trends to identify growth opportunities.
• Develop sales enablement materials like case studies, product materials, and presentations.
• Lead trade show and event strategy with measurable ROI.
• Develop and manage the marketing budget and evaluate ROI.
• Lead and develop the marketing team; manage vendors and external partners.
• Train staff on HubSpot and marketing processes; adjust strategies based on results.

Skills

Leadership

Strategic thinking

Communication

Project management

Data analysis

Education

Bachelor's degree in Marketing

MBA preferred

Tools

HubSpot CRM

Google Analytics

Job description

Michelli Weighing & Measurement seeks a seasoned Marketing Director to lead our marketing strategy and initiatives. The role demands deep marketing knowledge, team leadership, and hands-on execution in a B2B/industrial environment.

The successful candidate will own HubSpot, drive multi-channel campaigns, and align marketing with sales goals. A strategic thinker with strong analytical and leadership skills will thrive in this senior role.