HubSpot-Powered B2B Growth Marketing Leader

The MJ Companies; Carmel (IN); Hybrid; USD 140,000 - 190,000; Full time

Job summary

The MJ Companies is seeking a Director of Marketing to lead a scalable, B2B-focused marketing function driving brand awareness, demand generation, and pipeline growth in alignment with growth objectives. You will oversee brand, content, digital marketing, creative production, and field marketing while partnering with the CMO and sales leadership.

The role requires a proven B2B marketing leader capable of setting strategic direction and hands-on execution, managing a diverse team, and delivering

Qualifications

• Proven B2B marketing leader with experience building and scaling a function.
• Strong demand generation background with HubSpot-driven pipeline attribution.
• Bachelor's degree in Marketing or related field (MBA preferred).
• Experience across brand management, content strategy, digital marketing, and events.

Responsibilities

• Develop and execute an integrated B2B marketing strategy aligned with growth objectives.
• Build a scalable marketing planning framework with budgets and calendars.
• Define buyer personas and IC profiles; target high-opportunity segments.
• Lead demand generation and pipeline attribution with HubSpot; manage multi-channel campaigns.
• Oversee content, brand, AI automation, and creative production.
• Manage field and event marketing initiatives to strengthen market presence.
• Lead, coach, and develop the Marketing & Communications team.

Skills

B2B marketing leadership

Demand generation

Analytics and dashboards

Strategic/operational balance

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

HubSpot Marketing Hub

Content Hub

SEMrush

Google Analytics

Monday.com

Asana

Adobe Creative Suite

Canva

Job description

The MJ Companies is seeking a Director of Marketing to lead a scalable, B2B-focused marketing function driving brand awareness, demand generation, and pipeline growth in alignment with growth objectives. You will oversee brand, content, digital marketing, creative production, and field marketing while partnering with the CMO and sales leadership.

The role requires a proven B2B marketing leader capable of setting strategic direction and hands-on execution, managing a diverse team, and delivering