B2B Marketing Campaigns Lead

Bupa; United States; Remote; USD 52.000 - 78.000; Vollzeit

Benefits dieser Stelle

25 days holiday

Bupa health insurance

Enhanced pension and life insurance

Annual performance bonus

Onsite gyms / local discounts

Zusammenfassung

Bupa is seeking a proactive Marketing professional to support B2B campaigns across digital, content, email, events, and direct channels. You will plan targeted communications for corporate clients and key accounts, collaborating with Sales, Client Management, Product and Marketing teams to drive customer engagement.

You will leverage customer insights and campaign data to refine messaging and targeting, while supporting ABM initiatives across priority accounts and managing schedules, approvals

Qualifikationen

• Marketing experience, ideally in B2B or regulated environments.
• Strong communication and stakeholder management skills.
• Excellent organisation and attention to detail.
• Experience coordinating campaigns and managing multiple priorities.
• Interest in customer insight, CRM and data-led marketing.
• Proactive, curious approach with a desire to learn and develop.

Aufgaben

• Supporting the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.
• Helping to plan and execute targeted communications for Corporate customers and key accounts.
• Working with Sales, Client Management, Product and Marketing teams to coordinate campaigns and customer engagement activity.
• Using customer insight and campaign data to improve targeting, messaging and results.
• Supporting account-based marketing (ABM) initiatives across priority customer accounts.
• Managing campaign schedules, approvals, reporting and stakeholder communications.

Kenntnisse

Marketing experience

B2B marketing

Stakeholder management

Communication

Organisational skills

Campaign coordination

Multitasking

CRM data insights

Jobbeschreibung

Bupa is seeking a proactive Marketing professional to support B2B campaigns across digital, content, email, events, and direct channels. You will plan targeted communications for corporate clients and key accounts, collaborating with Sales, Client Management, Product and Marketing teams to drive customer engagement.

You will leverage customer insights and campaign data to refine messaging and targeting, while supporting ABM initiatives across priority accounts and managing schedules, approvals