Strategic B2B Marketing Manager

Hearst Health; Tampa (FL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, dental plans

401(k) with match

Paid time off

Disability & Life Insurance

Job summary

MHK is seeking a Marketing Manager to lead day-to-day execution of targeted marketing campaigns, branding, website management, and events to build brand awareness and generate leads. The role requires strong PM skills, attention to detail, and ability to lead cross-functional efforts in a healthcare tech environment.

The ideal candidate will have experience delivering integrated digital campaigns, managing corporate websites, and coordinating strategic events that drive business growth.

Qualifications

• 5+ years of B2B marketing experience required; healthcare technology, SaaS, or enterprise software marketing preferred.
• Excellent project management skills and attention to detail are required.
• Experience developing and executing integrated marketing campaigns that drive brand awareness and lead generation.
• Experience with event strategy, planning, facilitation, and execution.
• Strong written, verbal, and presentation communication skills.
• Experience with marketing automation platforms and social media platforms is required.
• Experience managing and maintaining corporate websites is required.
• Experience with WordPress is required.
• Experience with internal creative teams or external agencies to develop marketing assets is required.
• Experience maintaining corporate branding standards across channels is required.

Responsibilities

• Develop and execute strategic marketing programs including digital campaigns, website management, email marketing, webinars, social media, and lead generation.
• Manage brand standards across channels, communications, collateral, events, and digital assets.
• Track program effectiveness and report campaign results.
• Manage corporate website content updates, SEO, lead generation, analytics, and coordination with stakeholders and agencies.
• Partner with Salesforce Administrator to optimize marketing tech stack and CRM integration.
• Develop event strategy and manage conferences, trade shows, customer events, webinars, and executive events.
• Assist with copy for events, social media, internal comms, website content, collateral, and campaigns.
• Create and execute project timelines to meet deadlines and stay on budget.
• Collaborate with agencies and stakeholders to develop assets incl. emails, landing pages, graphics, and collateral.
• Process and track event and campaign expenses per finance procedures.
• Manage vendor relationships and contracts for digital marketing, website, branding, and events.
• Oversee branded merchandise purchasing, fulfillment, and tracking; support staff.
• Assist Marketing Director with strategic marketing and content calendar development.
• Maintain centralized repository of sales/marketing resources, templates, and brand standards.
• Support additional marketing initiatives as needed.

Skills

B2B marketing

Project management

Campaign management

Website management

Brand management

Event planning

Salesforce CRM

Marketing automation

Content creation

Education

Bachelor's degree in Marketing

Background check and drug screening

Tools

WordPress

Salesforce

Marketing automation platforms

Job description

MHK is seeking a Marketing Manager to lead day-to-day execution of targeted marketing campaigns, branding, website management, and events to build brand awareness and generate leads. The role requires strong PM skills, attention to detail, and ability to lead cross-functional efforts in a healthcare tech environment.

The ideal candidate will have experience delivering integrated digital campaigns, managing corporate websites, and coordinating strategic events that drive business growth.