B2B Marketing Campaigns Lead

Vizient; Chicago (IL); On-site; USD 60,000 - 101,000; Full time

Job summary

Vizient is seeking a Marketing Campaigns Specialist to support the execution of multi-product campaigns and client communications. You will develop email newsletters and digital assets, leveraging marketing automation platforms to ensure timely delivery and brand consistency.

Collaborating with marketing, sales, and client-facing teams, you will optimize campaign workflows, monitor performance, and drive improvements.

Qualifications

• 2+ years of relevant experience in B2B marketing.
• Experience with marketing automation tools (Marketo, Eloqua, Pardot) or similar.
• Healthcare, SaaS, or other complex B2B environments preferred.
• Ability to learn new marketing platforms quickly and adapt to changing needs.
• Excellent written and verbal communication skills.

Responsibilities

• Execute marketing campaigns and communications across multiple products, services, and initiatives.
• Develop, build, and deploy email communications, newsletters, and campaigns using marketing automation platforms.
• Create and update targeted marketing content, including client newsletters and analytics communications.
• Coordinate campaign schedules, content reviews, and deliverables for accurate execution.
• Build and maintain landing pages within marketing automation platforms.
• Collaborate with cross-functional teams to support campaigns and client engagement initiatives.
• Coordinate website content requests and social media activities with internal teams.
• Monitor campaign performance metrics and support reporting and optimization.
• Maintain brand consistency and content accuracy across materials.
• Identify opportunities to improve campaign execution and efficiency.

Skills

Marketing campaigns

Email campaigns

Marketing automation platforms

Campaign analytics

Cross-functional collaboration

Attention to detail

Written and verbal communication

Willingness to travel

Education

Relevant degree preferred

Tools

Marketo

Eloqua

Pardot

Job description

Vizient is seeking a Marketing Campaigns Specialist to support the execution of multi-product campaigns and client communications. You will develop email newsletters and digital assets, leveraging marketing automation platforms to ensure timely delivery and brand consistency.

Collaborating with marketing, sales, and client-facing teams, you will optimize campaign workflows, monitor performance, and drive improvements.