Corporate Marketing Manager - Sec

Bupa; United States; Hybrid; USD 95.000 - 120.000; Vollzeit

Benefits dieser Stelle

25 days holiday

Health insurance

Enhanced pension plan and life cover

Annual performance bonus

Onsite gyms or local discounts

Discounts and other perks

Zusammenfassung

Bupa is seeking an experienced Corporate Marketing Manager to join our UK Insurance Marketing team and drive customer engagement, retention and growth across our Corporate customer base. You will own the corporate marketing strategy and lead ABM initiatives with key accounts.

You’ll work closely with Sales, Client Management, Product and Commercial teams to maximise customer value, guided by data, insights and market trends.

Qualifikationen

• Strong B2B marketing experience, preferably in healthcare, insurance, financial services or other regulated industries.
• Experience delivering customer marketing and ABM programmes.
• Excellent stakeholder management and influencing skills.
• Experience using CRM systems, marketing automation and customer data to drive decisions.

Aufgaben

• Own and deliver the Corporate customer marketing strategy.
• Create and execute targeted campaigns that drive retention, engagement and growth.
• Lead ABM activity across key customer accounts.
• Collaborate with Sales, Client Management, Product and Commercial teams to maximise customer value.
• Use insights and market trends to shape activity and identify growth opportunities.
• Lead and develop a high-performing marketing team.
• Manage marketing budgets, performance reporting and continuous improvement.

Kenntnisse

ABM strategy

Cross-functional leadership

CRM and marketing automation

Stakeholder management

Data-driven decision making

Budget management

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketing automation platforms

Jobbeschreibung

At Bupa, we're passionate about helping people live longer, healthier, happier lives. We're looking for an experienced Corporate Marketing Manager to join our UK Insurance Marketing team and play a key role in driving customer engagement, retention and growth across our Corporate customer base. What you'll be doing

• Own and deliver the Corporate customer marketing strategy.
• Create and execute targeted marketing campaigns that drive retention, engagement and account growth.
• Lead account-based marketing (ABM) activity across key customer accounts.
• Work closely with Sales, Client Management, Product and Commercial teams to maximise customer value.
• Use customer insight, data and market trends to shape marketing activity and identify growth opportunities.
• Lead and develop a high-performing team of marketing professionals.
• Manage marketing budgets, performance reporting and continuous improvement activity.
  Strong B2B marketing experience, ideally within healthcare, insurance, financial services or another regulated industry.
• Proven experience delivering customer marketing and account-based marketing programmes.
• Excellent stakeholder management and influencing skills.
• Strong commercial awareness and customer focus.
• Experience using CRM systems, marketing automation and customer data to drive decision-making.
• Comfortable working in a complex, matrix environment.
• Previous experience leading and developing teams.
  Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
• Joining Bupa in this role you will receive the following benefits and more:
• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Annual performance-based bonus
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts

Why Bupa?

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to "Be you at Bupa", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time