B2B Marketing Analytics Lead

snapfinance; West Valley City (UT); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Generous paid time off

Competitive medical, dental & vision

401K with company match for US

Company-paid life insurance

Company-paid short-term and long-term}

Disability

Access to mental health and wellness

Company-paid volunteer time to do good

Legal coverage and other supplemental

Job summary

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize marketing performance, accelerate partner growth, and transform marketing data into actionable insights. You’ll measure campaign effectiveness, monitor KPIs, and support strategic decision-making across marketing, sales, and product teams.

You will collaborate with Analytics, Sales, and Revenue Operations, build forecasting models, and present findings with clear visualizations to drive revenue impact.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
• Identify trends, opportunities, and areas for optimization using marketing and CRM data.
• Perform ad hoc analyses to support strategic initiatives and executive decision-making.
• Build forecasting models and performance analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

Job description

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize marketing performance, accelerate partner growth, and transform marketing data into actionable insights. You’ll measure campaign effectiveness, monitor KPIs, and support strategic decision-making across marketing, sales, and product teams.

You will collaborate with Analytics, Sales, and Revenue Operations, build forecasting models, and present findings with clear visualizations to drive revenue impact.