B2B Marketing Data Analyst

Snap Finance US; West Valley City (UT); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Paid time off

Medical coverage

401K with company match

Life insurance

Disability insurance

Mental health resources

Volunteer time

Legal coverage

Growth opportunities

Job summary

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize performance and accelerate partner growth. You will transform marketing data into insights, measure campaign effectiveness, and identify opportunities to improve lead generation and revenue impact.

You will collaborate with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting and monitor KPIs. The role requires 3+ years in marketing analytics, strong Excel/SQL skills, and experience with

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Economics or related field.
• 3+ years of experience in marketing analytics or related analytical roles.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo.
• Strong analytical thinking with ability to interpret complex data and communicate findings.
• Excellent problem-solving, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards showing marketing funnel performance and key metrics.
• Measure campaign ROI, lead quality, conversion rates, CAC, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management.
• Identify trends and opportunities using marketing and CRM data for optimization.
• Perform ad hoc analyses to support strategic initiatives and executive decisions.
• Build forecasting models and analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and recommending improvements.

Skills

Analytical thinking

Communication

Multi-tasking

Problem solving

B2B marketing understanding

Education

Bachelor’s degree in Marketing, Business, Analytics, Economics or related field

Tools

Excel

SQL

Tableau

Power BI

Looker

Salesforce

HubSpot

Marketo

Job description

Company Overview

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation. If you're looking to make an impact and grow with a team that values you, come join us!

Job Description

Snap Finance is looking for a data-driven B2B Marketing Analyst to help optimize marketing performance and accelerate partner growth. In this role, you'll transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact. You'll collaborate closely with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making across the B2B marketing organization.

How you’ll make an impact

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
• Identify trends, opportunities, and areas for optimization using marketing and CRM data.
• Perform ad hoc analyses to support strategic initiatives and executive decision-making.
• Build forecasting models and performance analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

What you’ll need to succeed

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.
• 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role.
• Experience analyzing B2B marketing performance and demand generation metrics.
• Strong proficiency in Excel and SQL.
• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.
• Strong analyical thinking with the ability to interpret complex datasets and communicate findings effectively.
• Excellent problem-solving, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced, collaborative environment.

What would make you stand out

• Experience supporting fintech, financial services, SaaS, or technology organizations.
• Knowledge of multi-touch attribution models and marketing funnel analytics.
• Experience with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms.
• Familiarity with statistical analysis, experimentation, and predictive modeling.
• Experience working with large datasets in cloud data platforms such as Snowflake or BigQuery.
• Working knowledge of Python or R for data analysis and automation.
• Passion for using data to drive business growth and marketing innovation.

Why Join Us

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice

Our Mission and Success are creating opportunities. As this Snap team continues to grow, we are selecting the most talented individuals to join and contribute – our continued success depends on it! Stay tuned for updates on your progress throughout the recruiting process and keep an eye out for new job postings in the future! Thank you for considering Snap as your employer of choice!

Learn more by visiting our website at www.snapfinance.com.