B2B Marketing Data Analyst

snapfinance; West Valley City (UT); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Generous paid time off

Competitive medical, dental & vision

401K with company match for US

Company-paid life insurance

Company-paid short-term and long-term}

Disability

Access to mental health and wellness

Company-paid volunteer time to do good

Legal coverage and other supplemental

Job summary

Snap Finance is seeking a data-driven B2B Marketing Analyst to optimize marketing performance, accelerate partner growth, and transform marketing data into actionable insights. You’ll measure campaign effectiveness, monitor KPIs, and support strategic decision-making across marketing, sales, and product teams.

You will collaborate with Analytics, Sales, and Revenue Operations, build forecasting models, and present findings with clear visualizations to drive revenue impact.

Responsibilities

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.
• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.
• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.
• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.
• Identify trends, opportunities, and areas for optimization using marketing and CRM data.
• Perform ad hoc analyses to support strategic initiatives and executive decision-making.
• Build forecasting models and performance analyses to guide marketing investments.
• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.
• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.
• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

Job description

Company Overview:

At Snap Finance, we believe everyone deserves access to the things they need, regardless of credit history. Since 2012, we've used data, machine learning, and a more human approach to create flexible financing solutions that help people move forward. We're proud of our inclusive, supportive culture, built on empowering our customers, partners, and team members alike. When our people thrive, so does our innovation.

Job Description

Snap Finance is looking for a data-driven B2B Marketing Analyst to help optimize marketing performance and accelerate partner growth. In this role, you'll transform marketing data into actionable insights, measure campaign effectiveness, and identify opportunities to improve lead generation, partner engagement, and revenue impact. You'll collaborate closely with Marketing, Sales, Business Development, Product, and Analytics teams to develop reporting, monitor KPIs, and support strategic decision-making across the B2B marketing organization.

How you'll make an impact:

• Analyze B2B marketing campaign performance across digital, email, events, partner marketing, and demand generation initiatives.


• Develop and maintain dashboards, reports, and scorecards that provide visibility into marketing funnel performance and key business metrics.


• Measure campaign ROI, lead quality, conversion rates, customer acquisition costs, and marketing-attributed revenue.


• Partner with Sales and Revenue Operations to evaluate pipeline performance and optimize lead management processes.


• Identify trends, opportunities, and areas for optimization using marketing and CRM data.


• Perform ad hoc analyses to support strategic initiatives and executive decision-making.


• Build forecasting models and performance analyses to guide marketing investments.


• Collaborate with Marketing Operations to ensure data accuracy, attribution, and reporting consistency.


• Support A/B testing initiatives by measuring outcomes and providing recommendations for continuous improvement.


• Present insights and recommendations to stakeholders through clear, compelling data visualizations and presentations.

What you'll need to succeed:

• Bachelor's degree in Marketing, Business, Analytics, Statistics, Economics, or a related field.


• 3+ years of experience in marketing analytics, business analytics, revenue operations, or a related analytical role.


• Experience analyzing B2B marketing performance and demand generation metrics.


• Strong proficiency in Excel and SQL.


• Experience with BI and visualization tools such as Tableau, Power BI, or Looker.


• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar tools.


• Strong analytic thinking with the ability to interpret complex datasets and communicate findings effectively.


• Excellent problem-solving, organizational, and communication skills.


• Ability to manage multiple priorities in a fast-paced, collaborative environment.

What would make you stand out:

• Experience supporting fintech, financial services, SaaS, or technology organizations.


• Knowledge of multi-touch attribution models and marketing funnel analytics.


• Experience with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms.


• Familiarity with statistical analysis, experimentation, and predictive modeling.


• Experience working with large datasets in cloud data platforms such as Snowflake or BigQuery.


• Working knowledge of Python or R for data analysis and automation.


• Passion for using data to drive business growth and marketing innovation.

Why Join Us:

• Generous paid time off


• Competitive medical, dental & vision coverage


• 401K with company match for US


• Company-paid life insurance


• Company-paid short-term and long-term disability


• Access to mental health and wellness resources


• Company-paid volunteer time to do good in your community


• Legal coverage and other supplemental options


• A value-based culture where growth opportunities are endless

Snap values diversity and all qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Learn more by visiting our website at www.snapfinance.com .

California Residents, please review our California Consumer Privacy Act Notice at https://snapfinance.com/ccpa-notice