B2B Lifecycle Marketing Director — CRM & Growth

Generac Power Systems Inc.; Delaware; On-site; USD 180,000 - 240,000; Full time

Job summary

Generac Power Systems Inc. seeks a Director, Lifecycle Marketing for its Commercial and Industrial division to shape B2B lifecycle programs and ABM-enabled journeys. You will partner with Sales to accelerate growth and optimize multi-channel engagement across buying influencers.

This leadership role will drive CRM best practices, oversee cross-functional campaigns, and guide a team through a transformation from reactive acquisition to proactive lead generation.

Qualifications

• 8–10 years of B2B lifecycle marketing, CRM, or related field.
• Proven track record of developing and executing successful omni-channel campaigns.
• Experience leading direct reports and cross-functional teams.
• Strong ability to analyze data and drive insights for campaigns.

Responsibilities

• Lead segmentation and customer journeys across marketing channels.
• Develop and optimize omni-channel campaigns to drive qualified leads and pipeline.
• Collaborate with Marketing Advanced Analytics and Sales on insights and strategy.
• Define KPI metrics and report on campaign performance improvements.
• Lead the transition from reactive acquisition to proactive lead generation.

Skills

B2B lifecycle marketing

CRM

Cross-functional leadership

Strategic thinking

Data analysis

Communication

Education

Bachelor's degree in Marketing/Business

MBA or Advanced Degree

Tools

6sense

Salesforce

Job description

Generac Power Systems Inc. seeks a Director, Lifecycle Marketing for its Commercial and Industrial division to shape B2B lifecycle programs and ABM-enabled journeys. You will partner with Sales to accelerate growth and optimize multi-channel engagement across buying influencers.

This leadership role will drive CRM best practices, oversee cross-functional campaigns, and guide a team through a transformation from reactive acquisition to proactive lead generation.