Senior Marketing Automation Strategist – ABM & Salesforce

Generac Power Systems Inc.; Sussex (WI); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health benefits

Dental

Vision

401k

Onsite gym

Product loan

Discount programs

Volunteer Time Off

Fun Days

Inclusive culture

Job summary

Generac Power Systems Inc. is seeking a Senior Marketing Automation Specialist to design and optimize multi-channel marketing journeys. You will lead Salesforce Marketing Cloud-based campaigns, ABM alignment, and data-driven optimization to boost engagement and retention.

Collaboration with sales, demand gen, and operations teams is essential. The role requires strong HTML/AMPscript skills, SQL-driven audience segmentation, and a track record of delivering measurable results in marketing

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, related degree or equivalent experience
• 4+ years marketing automation experience
• Experience with email campaign planning and execution, including html modification and audience segmentation
• Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
• Experience in email marketing and data automation
• Experience supporting ABM platforms or CRM-integrated account data is a plus

Responsibilities

• Strategize, create, and optimize marketing automation journeys to drive engagement, conversion, and retention
• Develop and execute email campaigns, lead nurturing, ABM campaigns, and customer journeys
• Coordinate ABM initiatives aligning campaign logic, messaging, and timing across stakeholders
• Manage data in Salesforce Marketing Cloud and integrate new data with IT/data teams
• Analyze customer behavior and engagement signals to map journeys and personalize experiences
• Continuous testing and optimization of campaigns and reporting to stakeholders

Skills

Marketing automation

Salesforce Marketing Cloud

ABM

Email marketing

SQL

Journey Builder

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce Marketing Cloud

AMPscript

HTML

SQL

Job description

Generac Power Systems Inc. is seeking a Senior Marketing Automation Specialist to design and optimize multi-channel marketing journeys. You will lead Salesforce Marketing Cloud-based campaigns, ABM alignment, and data-driven optimization to boost engagement and retention.

Collaboration with sales, demand gen, and operations teams is essential. The role requires strong HTML/AMPscript skills, SQL-driven audience segmentation, and a track record of delivering measurable results in marketing