B2B Marketing Specialist - Automotive Lead Gen & Growth

Solera Corporation; Westlake (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Solera is seeking a strategic Marketing Specialist for its North American Business to lead campaign execution, content creation, and lead generation. You will work with the Marketing Director and cross-functional teams to build high-impact programs that resonate with automotive stakeholders and grow the existing book of business.

You will drive measurable outcomes through email marketing, paid media, in-product advertising, and website optimization, while managing budgets and leveraging

Qualifications

• 5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement.
• Candidates with automotive software experience a plus (though not required)
• Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization.
• Experience managing marketing budgets, optimizing spend based on ROI-driven activities.
• Strong analytical mindset, with a track record of measuring, optimizing, and improving marketing KPIs.

Responsibilities

• Campaign Execution & Performance Marketing: Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio.
• Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI.
• Own campaign performance end to end, including KPI development, tracking, reporting, and optimization.
• Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.

Skills

B2B marketing

Lead generation

Content creation

Sales enablement

Campaign execution

Analytics

ABM

Budget management

Cross-functional collaboration

Project management

Job description

Solera is seeking a strategic Marketing Specialist for its North American Business to lead campaign execution, content creation, and lead generation. You will work with the Marketing Director and cross-functional teams to build high-impact programs that resonate with automotive stakeholders and grow the existing book of business.

You will drive measurable outcomes through email marketing, paid media, in-product advertising, and website optimization, while managing budgets and leveraging