Integrated Marketing Programs Lead

Exol; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Exol is hiring a Manager, Integrated Marketing Programs to lead our integrated marketing initiatives, drive brand awareness, engage target accounts, and grow pipeline and revenue. This high-impact individual contributor role partners with Sales, Commercial, and executive leadership to translate priorities into measurable programs.

You will own the marketing roadmap, oversee campaigns across channels, events, and content, and build scalable marketing operations. Up to 10% travel may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of related experience in B2B marketing.
• Progressive experience in integrated marketing, demand generation, field marketing, or ABM with measurable results.
• Strong knowledge of enterprise B2B buying journeys, complex sales cycles, and audience segmentation.
• Experience with CRM, marketing automation, email marketing, web analytics, and campaign reporting.
• Ability to partner with Sales, Commercial, and senior leadership while leading cross-functional programs.
• Experience in supply chain, logistics, robotics, automation, or similar B2B environments is preferred.

Responsibilities

• Own integrated marketing strategy and quarterly/yearly plans with clear success metrics.
• Develop and execute demand gen programs across email, web, content, social, events, and ABM to build awareness and pipeline.
• Partner with Sales/Leadership to define audiences, buyer journeys, lead management expectations, and go-to-market opportunities.
• Shape market positioning and oversee sales enablement assets and customer stories.
• Lead event marketing strategy across trade shows and conferences with post-event follow-up.
• Establish dashboards, governance, and scalable marketing operations connecting activity to engagement and pipeline.
• Lead cross-functional programs and manage agencies/vendors to deliver on time and within budget.

Skills

Integrated marketing

Demand generation

Account-based marketing

Sales enablement

Campaign reporting

Stakeholder management

Executive communication

Project leadership

Cross-functional collaboration

Vendor management

Education

Bachelor's degree in Marketing, Business, Communications

Tools

CRM systems

Marketing automation

Email marketing tools

Web analytics tools

Dashboard reporting tools

Job description

Exol is hiring a Manager, Integrated Marketing Programs to lead our integrated marketing initiatives, drive brand awareness, engage target accounts, and grow pipeline and revenue. This high-impact individual contributor role partners with Sales, Commercial, and executive leadership to translate priorities into measurable programs.

You will own the marketing roadmap, oversee campaigns across channels, events, and content, and build scalable marketing operations. Up to 10% travel may be required.