Integrated Marketing Programs Lead

Exol; Oregon; Hybrid; USD 120,000 - 160,000; Full time

Job summary

Exol is seeking a Manager, Integrated Marketing Programs to lead marketing strategies that drive brand awareness, pipeline, and revenue growth. You will translate business priorities into measurable programs while partnering with Sales and executive leadership.

The role focuses on integrated B2B demand generation across email, web, content, social, events, and ABM, shaping market positioning and enabling sales with compelling collateral.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 8 years of related B2B marketing experience with measurable impact.
• Progressive experience across integrated marketing, demand gen, field/ABM, and revenue marketing.
• Strong knowledge of enterprise B2B buying journeys and complex sales cycles.
• Experience with CRM, marketing automation, email, web analytics, and dashboards.

Responsibilities

• Own Exol’s integrated marketing strategy and roadmap with measurable success metrics.
• Develop and execute B2B demand generation programs across multiple channels.
• Partner with Sales, Commercial, and leadership to align audiences and campaigns.
• Shape positioning and oversee sales enablement materials and customer stories.
• Lead event marketing strategy and post-event follow-up; manage vendors.

Skills

Integrated marketing

Demand generation

Account-based marketing

Revenue marketing

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM

Marketing automation

Email marketing

Web analytics

Campaign reporting

Performance dashboards

Job description

Exol is seeking a Manager, Integrated Marketing Programs to lead marketing strategies that drive brand awareness, pipeline, and revenue growth. You will translate business priorities into measurable programs while partnering with Sales and executive leadership.

The role focuses on integrated B2B demand generation across email, web, content, social, events, and ABM, shaping market positioning and enabling sales with compelling collateral.