B2B Growth & Demand Gen Strategy Director

Accenture PLC; Carmel (IN); On-site; USD 120,000 - 260,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Job summary

Accenture Song in the United States seeks a Senior B2B Marketing Strategy Director to craft integrated strategies and orchestrate plans that build brand experiences and generate demand for our clients.

You will lead teams across strategy, UX and creative resources to drive multi-channel campaigns, analyze insights to improve performance, and mentor junior talent while strengthening our B2B practice.

Qualifications

• Minimum 10+ years of B2B Marketing Strategy experience with extensive experience in marketing design, especially web experiences and other digital touchpoints including CRM, media, and content strategy.

Responsibilities

• Develop and champion key B2B marketing-led strategies such as ABM, demand generation, lead profiling, lead scoring, and lead nurture for our clients
• Lead teams of strategy, UX and creative resources in the execution of multi-channel integrated campaigns to drive customer acquisition, conversion, and retention
• Gather and analyze insights and data to determine the most valuable opportunities to improve design and/or campaign performance
• Build trusted relationships with clients and colleagues; viewed as a strategic advisor to help them understand how to grow brands through marketing channels and experiences
• Play an integral role within the practice to create and expand practice offerings
• Nurture and mentor junior talent to grow the digital marketing strategy practice

Skills

B2B marketing strategy

digital marketing

CRM

lead generation

marketing analytics

team leadership

Education

Bachelor's degree or equivalent

Job description

Accenture Song in the United States seeks a Senior B2B Marketing Strategy Director to craft integrated strategies and orchestrate plans that build brand experiences and generate demand for our clients.

You will lead teams across strategy, UX and creative resources to drive multi-channel campaigns, analyze insights to improve performance, and mentor junior talent while strengthening our B2B practice.