B2B Growth Strategy Director

Accenture PLC; Miami (FL); Sur place; USD 150 000 - 240 000; Plein temps

Résumé du poste

Accenture Song is seeking a seasoned B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will lead teams across strategy, UX and creative resources to deliver multi-channel campaigns, and mentor junior talent while expanding the digital marketing strategy practice.

You’ll collaborate with Accenture across creative agency services, marketing operations, media, and data analytics to grow long-term

Qualifications

• Minimum 10+ years of B2B marketing strategy experience with marketing design, including web experiences and CRM, media and content strategy.
• Experience leading strategy and programs in complex enterprise marketing environments.
• Strategic thinker, strong storyteller, entrepreneurial and collaborative.

Responsabilités

• Develop and champion key B2B marketing-led strategies and capabilities (ABM, demand generation, lead profiling, scoring and nurture).
• Lead cross-functional teams in multi-channel campaigns to drive acquisition, conversion and retention.
• Gather and analyze insights to identify opportunities to improve design and campaign performance.
• Build trusted client relationships and act as a strategic advisor on brands, channels and experiences.
• Expand practice offerings and mentor junior talent within the digital marketing strategy practice.
• Collaborate with Accenture teams across creative, marketing operations, media, and data analytics.

Connaissances

B2B marketing

Marketing design

CRM strategy

Digital touchpoints

Formation

Bachelor's degree

Description du poste

Accenture Song is seeking a seasoned B2B Strategy Director to craft integrated marketing strategies and orchestrate plans that build brand experiences and drive demand for clients. You will lead teams across strategy, UX and creative resources to deliver multi-channel campaigns, and mentor junior talent while expanding the digital marketing strategy practice.

You’ll collaborate with Accenture across creative agency services, marketing operations, media, and data analytics to grow long-term