B2B Growth & Product Marketing Specialist

CarGurus LLC; Boston (MA); Hybrid; USD 71,000 - 88,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily free lunch

New car discount

Wellness apps

Commuting cost coverage

Equity for all employees

Job summary

CarGurus LLC in Boston is seeking a B2B Marketing Specialist to market and grow our portfolio of dealer products, from core offerings to new launches. You will partner with Product, Sales, and Account Management to turn strategy into action and keep customer satisfaction at the heart of our work.

This role suits a curious, fast-moving, proactive doer who thrives on detail and collaboration and wants to grow quickly on a high-impact team. No automotive experience required.

Qualifications

• 2+ years of experience in B2B marketing in a tech or marketplace environment.
• Ability to develop and execute end-to-end, multi-channel campaigns.
• Analytical, data-driven mindset with experience in marketing tools.
• Excellent written and verbal communication skills to craft messaging.
• Organized, proactive, with strong project management skills.
• Experience using AI agents to optimize workflows.

Responsibilities

• Go-to-market support for dealer products, features, and programs with cross-functional teams.
• Plan campaigns and drive acquisition, engagement, adoption, and retention.
• Leverage dealer insights and performance data to inform messaging and recommendations.
• Support product positioning and messaging that reflects dealer needs.
• Coordinate campaigns across channels to ensure a consistent customer experience.
• Create and maintain sales collateral and materials for dealers.
• Track results through reporting, tests, and analysis to improve future campaigns.
• Collaborate across multiple priorities with partners to execute strategy.

Skills

B2B marketing

Marketing analytics

Communication skills

Project management

AI for workflows

Marketing channels

Tools

Marketo

Salesforce

Looker/Omni

Google Analytics

Job description

CarGurus LLC in Boston is seeking a B2B Marketing Specialist to market and grow our portfolio of dealer products, from core offerings to new launches. You will partner with Product, Sales, and Account Management to turn strategy into action and keep customer satisfaction at the heart of our work.

This role suits a curious, fast-moving, proactive doer who thrives on detail and collaboration and wants to grow quickly on a high-impact team. No automotive experience required.