Product Marketing Associate — GTM & Growth

RippleMatch, Inc.; Boston (MA); Hybrid; USD 63,000 - 78,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily free lunch

New car discount

Meditation and fitness apps

Commuting cost coverage

Job summary

CarGurus is seeking a Product Marketing Associate to market and grow our dealer product portfolio. This role spans Dealer Product Marketing and Performance Marketing, collaborating with Product, Sales, and Account Management to translate strategy into action and elevate customer satisfaction.

You’ll be curious and fast-moving, owning details and collaborating on a low-ego, high-impact team. No automotive experience is required, and a hybrid schedule with strong benefits supports your growth and

Qualifications

• Strong understanding of core marketing principles and multichannel campaigns.
• Analytical, data-driven mindset with experience using marketing tools.
• Excellent written and verbal communication skills.
• Organized, adaptable, proactive, with strong project management.
• Experience and/or ability to use AI agents to optimize workflows.

Responsibilities

• Go-to-market support for dealer products, features, and programs with cross-functional teams.
• Plan campaigns across channels to drive acquisition, engagement, adoption, and retention.
• Gather dealer feedback and performance data to inform messaging and execution.
• Support product positioning and messaging that meets dealer needs.
• Coordinate and execute campaigns across channels ensuring a consistent customer experience.
• Create and maintain collateral and decks to help Sales communicate product value.
• Track results with reporting and testing, applying learnings to future campaigns.
• Collaborate across multiple priorities and partners to turn strategy into action.

Skills

Core marketing principles

Analytical mindset

Written and verbal communication

Organized and proactive

AI workflow optimization

Tools

Marketo

Salesforce

Looker/Omni

Google Analytics

Job description

CarGurus is seeking a Product Marketing Associate to market and grow our dealer product portfolio. This role spans Dealer Product Marketing and Performance Marketing, collaborating with Product, Sales, and Account Management to translate strategy into action and elevate customer satisfaction.

You’ll be curious and fast-moving, owning details and collaborating on a low-ego, high-impact team. No automotive experience is required, and a hybrid schedule with strong benefits supports your growth and