B2B Growth Marketing Specialist

Mastercard; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Mastercard is seeking a Specialist in CNPF B2B Marketing to grow our B2B marketing capabilities for Corporate Solutions, Transfer Solutions and SMEs across the United States. You will collaborate with internal teams, agencies and industry partners to create, measure and optimize marketing activities, lead event development and execution, and align campaigns with sales and business goals.

You will extract insights from performance data, contribute to thought leadership with product and research

Qualifications

• Experience in B2B sales organizations.
• Knowledge of payment technologies and products.
• Exposure to marketing platforms and capabilities supporting B2B enterprise sales.

Responsibilities

• Lead event development and ownership, including strategy, messaging, collateral, and measurement.
• Monitor and optimize campaign performance, aligning with business objectives.
• Drive thought leadership with product, marketing, and research teams.

Skills

Communicator

Proactive problem solver

Detail-oriented

Marketing strategy

B2B marketing

Sales alignment

AI skills

Microsoft Office

Tools

Microsoft Excel

PowerPoint

Salesforce

AI-enabled tools

Job description

Mastercard is seeking a Specialist in CNPF B2B Marketing to grow our B2B marketing capabilities for Corporate Solutions, Transfer Solutions and SMEs across the United States. You will collaborate with internal teams, agencies and industry partners to create, measure and optimize marketing activities, lead event development and execution, and align campaigns with sales and business goals.

You will extract insights from performance data, contribute to thought leadership with product and research