B2B Partner Marketing Platforms Lead

Mastercard; Atlanta (GA); Presencial; USD 117 000 - 193 000; Tempo integral

Resumo da oferta

Mastercard is seeking a Manager of B2B Marketing Operations - Partner Marketing Platforms to own the technology roadmap and design a connected MarTech ecosystem that supports partner-led growth across campaigns, events, and co-marketing.

You will translate business needs into scalable capabilities, collaborate with global teams, and establish governance and reporting to improve adoption, data quality, and campaign throughput.

Qualificações

• Five or more years of experience with marketing automation and CRM platforms.
• Experience with partner management (Impartner, Vistex) and event platforms (Cvent).
• Experience defining technology roadmaps, platform requirements, integrations, and scalable operating processes.
• Bachelor's or master's degree in marketing, business, analytics, engineering or related field.
• Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI).
• Familiarity with privacy, data governance requirements and partner data-sharing standards.
• Strong project management and collaboration skills across global teams.
• Proven ability to negotiate and manage complex stakeholder dynamics.

Responsabilidades

• Own the technology roadmap for partner marketing platforms and define integration needs.
• Design scalable frameworks for partner campaigns, events, and co-marketing workflows.
• Collaborate with technology teams to evaluate platform capabilities against needs and standards.
• Build alignment across Sales, Field Marketing, Privacy, Technology, and Operations to define standards and ownership.
• Define measurable success criteria and monitor adoption, data quality, and campaign throughput.
• Lead rollout plans, communications, training, and documentation for new capabilities.

Conhecimentos

Marketing automation

CRM platforms

Salesforce

Channel partner marketing

Data governance

Project management

Cross-functional collaboration

Strategic thinking

B2B marketing

Communication

Formação académica

Bachelor's or master's degree in marketing, business, analytics, engineering or related field

Ferramentas

Salesforce

Impartner

Vistex

Cvent

Adobe Workfront

Tableau

Power BI

Descrição da oferta de emprego

Mastercard is seeking a Manager of B2B Marketing Operations - Partner Marketing Platforms to own the technology roadmap and design a connected MarTech ecosystem that supports partner-led growth across campaigns, events, and co-marketing.

You will translate business needs into scalable capabilities, collaborate with global teams, and establish governance and reporting to improve adoption, data quality, and campaign throughput.