Marketing Specialist (B2B)

Mastercard; New York (NY); On-site; USD 120,000 - 150,000; Full time

Job summary

Mastercard is seeking a Specialist in CNPF B2B Marketing to grow our B2B marketing capabilities for Corporate Solutions, Transfer Solutions and SMEs across the United States. You will collaborate with internal teams, agencies and industry partners to create, measure and optimize marketing activities, lead event development and execution, and align campaigns with sales and business goals.

You will extract insights from performance data, contribute to thought leadership with product and research

Qualifications

• Experience in B2B sales organizations.
• Knowledge of payment technologies and products.
• Exposure to marketing platforms and capabilities supporting B2B enterprise sales.

Responsibilities

• Lead event development and ownership, including strategy, messaging, collateral, and measurement.
• Monitor and optimize campaign performance, aligning with business objectives.
• Drive thought leadership with product, marketing, and research teams.

Skills

Communicator

Proactive problem solver

Detail-oriented

Marketing strategy

B2B marketing

Sales alignment

AI skills

Microsoft Office

Tools

Microsoft Excel

PowerPoint

Salesforce

AI-enabled tools

Job description

• As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises
• You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly
• Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting
• Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives
• Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace
• Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results

Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effectiveProactive Problem Solver: You anticipate challenges and take initiative to drive improvementsDetail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focusEffectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpfulCreative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectivenessTeam Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing teamTechnologically savvy: Strong Microsoft Office (Excel & PowerPoint) and AI skillsBackground in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. SalesforceFamiliarity with event and experiential marketing, media planning and strategy.ams