Specialist, B2B Marketing Operations

Luminik; Purchase (NY); On-site; USD 84,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with company match

Paid time off & holidays

Tuition reimbursement

Fitness reimbursement

Job summary

Mastercard is seeking a Specialist, B2B Marketing Operations to support growth of B2B marketing capabilities across Corporate Solutions, Transfer Solutions, and SME in the US. You will collaborate with internal teams, agencies, sponsorships, and external partners to design compelling activities, measure effectiveness, and refine strategy.

You will work with product, marketing, Sales/BD, and research teams to drive key messaging and ensure compliance, shaping events, campaigns, and thought

Qualifications

• Team player with ability to build strong stakeholder relationships.
• Experience creating tech-enabled marketing processes and campaigns.
• Proactive in driving improvements and problem solving.
• Excellent written and verbal communication tailored to audience.
• Creative marketer with ability to craft digital content.
• Detail-oriented with ability to manage multiple projects.

Responsibilities

• Own and evolve the CNPF event attendance strategy for sales and BD teams.
• Track campaign performance and optimize based on data.
• Collaborate with product, marketing ops, sponsorships, media, agency partners and sales.
• Develop thought leadership needs with cross-functional teams.
• Identify growth opportunities with account managers.

Skills

Team player

Relationship building

Proactive problem solving

Clear communicator

Creative marketing content

Attention to detail

Microsoft Office

Excel

PowerPoint

AI skills

Salesforce

Marketing platforms

Event marketing

Education

Tools

Salesforce

Marketing automation platforms

Sponsorship management tools

Data analysis tools

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Specialist, B2B Marketing Operations

Overview

As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing Operations, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.

Key Responsibilities

• Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting.
• Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives.
• Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace.
• Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.

Who You Are

• Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpful.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective.
• Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.
• Beneficial
• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce.
• Familiarity with event and experiential marketing, media planning and strategy.
• ams.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.

Benefits

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement
• and many more
• 56 hours of Paid Sick and Safe Time
• jury duty leave
• and on-site fitness facilities in some locations.

THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENTS TO FILL THIS POSITION BY 12/29/2026. If the fill date has passed, Mastercard intends to fill this position as soon as possible.

Pay Ranges

Purchase, New York: $84,000 - $135,000 USD