Specialist, B2B Marketing

Mastercard Inc.; Purchase (NY); On-site; USD 84,000 - 135,000; Full time

Benefits offered by this job

Health insurance

401k with match

Paid time off

Job summary

Mastercard Inc. in Purchase, NY is seeking a Title and Summary Specialist, B2B Marketing to strengthen our CNPF marketing capabilities for Corporate Solutions, Transfer Solutions, and SMEs. The role is on-site and involves working with internal teams, agencies and partners to craft impactful campaigns.

You will own event strategy, measure impact, and contribute to thought leadership with product, marketing, and sales teams while ensuring compliance and effective execution.

Qualifications

• Experience building and optimizing B2B marketing programs.
• Ability to translate business goals into executable campaigns.
• Strong collaboration with product, sales and external partners.

Responsibilities

• Own event development and sponsorship strategy for CNPF B2B marketing.
• Measure and optimize campaign performance across initiatives.
• Collaborate with product, marketing ops, sponsorships, media, agency partners and legal.

Skills

Event planning

Campaign analytics

Cross-functional collaboration

Communication

AI & data tooling

Tools

Salesforce

Excel

PowerPoint

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Specialist, B2B Marketing Overview As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.

Key Responsibilities:

• Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting.
• Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives.
• Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace.
• Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.

Who You Are:

• Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective, and helpful.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective.
• Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel & PowerPoint) and AI skills.

Beneficial

• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce.
• Familiarity with event and experiential marketing, media planning and strategy. ams.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.

In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.

Mastercard benefits for full time (and certain part time) employees generally include:

• insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• flexible spending account and health savings account
• paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• deferred compensation for eligible roles
• fitness reimbursement or on-site fitness facilities
• eligibility for tuition reimbursement
• and many more.

Mastercard benefits for interns generally include:

• 56 hours of Paid Sick and Safe Time
• jury duty leave
• and on-site fitness facilities in some locations

THIS POSTING RELECTS ONE OR MORE CURRENT VACANCIES ON OUR TEAM, AND MASTERCARD INTENDS TO FILL THIS POSITION BY 12/29/2026. If the fill date has passed, Mastercard intends to fill this position as soon as possible.

Pay Ranges Purchase, New York: $84,000 - $135,000 USD

Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.