Senior Demand Gen Lead — AI-Driven B2B Growth

CARFAX, Inc.; Centreville (VA); Hybrid; USD 88,000 - 132,000; Full time

Job summary

CARFAX, a division of Mobility Global, is seeking a Senior Demand Generation Manager to lead Car Care growth and support the Dealer Business Unit. This hybrid role requires 3 days in-office in Reston Station and alignment with evolving business needs.

You will own end-to-end marketing strategy for Car Care, drive multi-channel acquisition and retention, shape B2B content, and collaborate with Sales, Product, and PR to optimize campaigns and ROI.

Qualifications

• 6–10+ years in B2B or consumer marketing with digital demand gen.
• Experience with AI in marketing and campaign automation.
• Proven ability to scale multi-channel campaigns.
• Bachelor’s degree in relevant field.

Responsibilities

• Lead end-to-end Car Care demand generation and account-based programs.
• Own multi-channel digital and email campaigns to recruit service shops and dealers.
• Define and track KPIs, optimize ROI and pipeline.
• Collaborate with Sales, Product, and PR/Comms.
• Develop B2B content and leadership messaging.
• Oversee onboarding lifecycle emails and nurture journeys.

Skills

B2B marketing

AI tooling

Lifecycle email

Content strategy

Analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Job description

CARFAX, a division of Mobility Global, is seeking a Senior Demand Generation Manager to lead Car Care growth and support the Dealer Business Unit. This hybrid role requires 3 days in-office in Reston Station and alignment with evolving business needs.

You will own end-to-end marketing strategy for Car Care, drive multi-channel acquisition and retention, shape B2B content, and collaborate with Sales, Product, and PR to optimize campaigns and ROI.