B2B Marketing Lead — Campaigns & Growth

National Tank & Equipment; Pasadena (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

National Tank & Equipment is seeking a Marketing Specialist to lead practical, revenue-focused marketing efforts in Pasadena, TX. You will plan and execute campaigns, create sales tools, and partner with Sales and leadership to drive qualified leads and measurable results.

The ideal candidate has at least five years of B2B marketing experience, strong business acumen, and the ability to translate market insights into effective campaigns.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• Minimum of 5 years of progressive B2B marketing experience.
• Proven experience building marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
• Strong writing, presentation, analytical, and project management skills.
• Ability to turn market data, customer insights, and business needs into clear marketing actions.
• Comfortable managing multiple projects in a fast‑paced, field‑focused business environment.
• Proficient in Microsoft Office, including Excel and PowerPoint.

Responsibilities

• Develop and execute marketing campaigns that create awareness, generate qualified leads, and support revenue growth.
• Partner with Sales leadership to align marketing plans with commercial priorities, target accounts, and growth opportunities.
• Track campaign performance, lead quality, conversion activity, and return on marketing investment.
• Identify customer segments, market opportunities, and competitive trends that support profitable growth.
• Build clear product positioning, customer messaging, and value propositions for NTE equipment, services, and applications.
• Conduct market, customer, and competitor research to identify trends, gaps, and opportunities.
• Create sales enablement tools, competitive materials, and customer-facing content that support new business opportunities.
• Translate technical product information into practical, customer-focused messaging.
• Support sales teams with customer presentations, account research, industry insights, and campaign materials.
• Use Salesforce to manage campaign activity, monitor lead flow, track opportunities, and provide actionable reporting.
• Develop marketing collateral, case studies, presentations, customer success stories, and proposal support materials.
• Participate in customer visits, strategic account reviews, trade shows, conferences, and industry events as needed.
• Plan and manage digital marketing efforts, including email campaigns, website content, social media, SEO, and targeted promotions.
• Ensure consistent branding and messaging across customer-facing materials, internal communications, and sales tools.
• Prepare reports on marketing KPIs, campaign outcomes, and business impact.

Skills

Marketing strategy

Lead generation

Campaign execution

Written communication

Presentation skills

Analytics

Project management

Multi-project management

Microsoft Office

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

Salesforce CRM

RentalMan ERP

SAP

Power BI

Excel

PowerPoint

Job description

National Tank & Equipment is seeking a Marketing Specialist to lead practical, revenue-focused marketing efforts in Pasadena, TX. You will plan and execute campaigns, create sales tools, and partner with Sales and leadership to drive qualified leads and measurable results.

The ideal candidate has at least five years of B2B marketing experience, strong business acumen, and the ability to translate market insights into effective campaigns.