B2B Growth & Lead Gen Senior Manager

IHG; Atlanta (GA); Hybrid; USD 105,000 - 130,000; Full time

Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

401K

Job summary

IHG is seeking a Senior Manager, Growth & Lead Generation to own DDC lead generation for the Americas. This role connects Americas Development with marketing and drives outbound campaigns across email, webinars, and web to nurture prospects into qualified leads.

You will collaborate with sales, optimize campaigns, and manage segmentation and channel execution in a hybrid ATLANTA office environment. Travel is minimal and compensation includes bonus eligibility.

Qualifications

• 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing.
• Bachelor's degree preferred, or equivalent professional experience.
• Experience building and executing nurture programs and marketing campaigns.
• Experience with CRM and marketing automation platforms.
• Strong analytical and campaign optimization skills.
• Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media.
• Experience collaborating with sales and lead management processes.
• Strong communication and project management.

Responsibilities

• Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
• Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
• Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
• Design nurture programs that turn prospects into qualified leads.
• Partner with SDRs to improve lead quality and handoff.
• Track campaign performance and continuously improve conversion and pipeline contribution.

Skills

B2B demand gen

Lifecycle marketing

Digital marketing

Growth marketing

CRM & marketing automation

Analytical skills

Communication

Project management

Campaign optimization

Lead nurturing

LinkedIn

Paid media

Education

Bachelor's degree preferred or equivalent experience

Tools

Salesforce

HubSpot

Google Analytics

Email platforms

Job description

IHG is seeking a Senior Manager, Growth & Lead Generation to own DDC lead generation for the Americas. This role connects Americas Development with marketing and drives outbound campaigns across email, webinars, and web to nurture prospects into qualified leads.

You will collaborate with sales, optimize campaigns, and manage segmentation and channel execution in a hybrid ATLANTA office environment. Travel is minimal and compensation includes bonus eligibility.