Senior Growth & Lead Gen Manager — Hybrid (ATL)

IHG Hotels & Resorts; Atlanta (GA); Hybrid; USD 105,000 - 130,000; Full time

Job summary

IHG Hotels & Resorts in Atlanta seeks a Senior Manager, Growth & Lead Generation to own development demand center lead generation across the Americas, connecting development with marketing and driving B2B campaigns.

You will lead segmentation, nurture programs, and collaboration with SDRs, optimize campaigns, and report on funnel metrics. Hybrid role with three days in the Atlanta office; salary range $105,000–$130,000 plus bonus and benefits.

Qualifications

• 5+ years of experience in B2B demand generation, lifecycle marketing, digital marketing, or growth marketing.
• Bachelor's degree preferred, or equivalent professional experience.
• Experience building and executing nurture programs and marketing campaigns.
• Experience with CRM and marketing automation platforms.
• Strong analytical and campaign optimization skills.
• Knowledge of digital channels including email, web, webinars, LinkedIn, and paid media.
• Experience collaborating with sales and lead management processes.
• Strong communication and project management.

Responsibilities

• Serve as the connective tissue between Americas Development and marketing, partnering with Global Marketing Shared Services to align campaigns, targeting, and channel execution.
• Own segmentation and outbound calling strategy for Development, guiding both sales tactics and campaigns.
• Plan and run B2B owner campaigns and communications across email, direct mail, webinars, and web.
• Design nurture programs that turn prospects into qualified leads.
• Partner with SDRs to improve lead quality and handoff.
• Track campaign performance and continuously improve conversion and pipeline contribution.

Skills

Analytical thinking

Campaign optimization

Communication

Project management

Education

Bachelor's degree preferred

Tools

CRM software

Marketing automation

Job description

IHG Hotels & Resorts in Atlanta seeks a Senior Manager, Growth & Lead Generation to own development demand center lead generation across the Americas, connecting development with marketing and driving B2B campaigns.

You will lead segmentation, nurture programs, and collaboration with SDRs, optimize campaigns, and report on funnel metrics. Hybrid role with three days in the Atlanta office; salary range $105,000–$130,000 plus bonus and benefits.