B2B Growth Marketing Lead

Pangram Labs Inc.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Pangram Labs is seeking a B2B Marketing Lead to accelerate organic growth from our Brooklyn office. You’ll define growth strategy with product, performance, brand, and content teams and lead a hungry product and growth squad.

You’ll shape multi-channel demand, optimize conversion, and align with sales to move leads through the funnel, reporting on CAC, ROAS, and pipeline metrics, in a fast-growing, AI-detection focused company.

Qualifications

• 5 to 8 years running paid acquisition across multiple channels.
• Experience building channels from zero.
• A demonstrated understanding of high-quality creative and copy that convert.
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics.

Responsibilities

• Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.
• Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.
• Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.
• Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.
• Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.

Skills

Paid acquisition

Channel building

Creative & copy

Analytics & reporting

Job description

A Note on applying to Pangram:

At Pangram, we firmly believe that genuine human expression, and our ability to communicate with each other online and through the written word, is a fundamental right- and a value worth preserving. Please don't use AI to answer any of the questions as part of your application - we want to hear from you!

About Pangram Labs

Pangram Labs’ mission is to protect authenticity and preserve human connection in the context of the generative AI era. We build the world’s best AI detection systems. We publish research on state-of-the-art AI detection techniques and algorithms and build products to bring our technology into people's daily lives. We provide tools for individuals, institutions and companies to detect the use of AI in written content. Pangram is a recognized thought leader in the space of AI detection. Our CEO & Co-founder Max Spero has been named as one of Time Magazine’s 100 Most Influential People in AI and Pangram has been named one of Time’s Best Inventions of 2026. We are looking for high agency, mission-driven, and passionate builders to join our team!

About the Role

As the B2B Marketing Lead at Pangram Labs, you’ll accelerate our organic growth. You'll define our B2B growth strategy with support from product, performance, brand, and content. You'll have a chance to lead and build alongside a talented product and growth team. You'll have the opportunity to help and early stage company experiencing incredible B2B demand quickly accelerate our growth.

This is a full-time, on-site role in our Brooklyn office reporting to our Head of Growth.

Responsibilities

• Define the buyer and the lead. Who the ICP is, what a qualified lead looks like, how it's scored and handed to sales.
• Generate demand. Paid, SEO, content, events, outbound support. Get the right companies to raise a hand.
• Convert and nurture. Landing pages, email sequences, retargeting, moving a contact from first touch to sales conversation.
• Align with sales. Shared definitions, handoff SLAs, feedback on lead quality, collateral sales actually used.
• Measure and reallocate. Pipeline and cost per lead by channel, then move budget toward what closes.

Qualifications

You are a great candidate for this role if you have:

• 5 to 8 years running paid acquisition across multiple channels
• Experience building channels from zero
• A demonstrated understanding of high-quality creative and copy that convert
• Hands-on with conversion measurement, CAC, ROAS, and other reporting metrics