B2B Events Lead — Robotics & Demos

Geek+; Suwanee (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Geek+ in Alpharetta, GA is seeking an experienced Events Lead to plan, execute, and optimize B2B events — trade shows, customer and partner events, demos, and executive programs — coordinating with sales, product, and finance to ensure on-brand, measurable outcomes.

You will own budgets, source venues, manage vendors, and oversee logistics, while delivering robotics demonstrations and driving pipeline impact across regions. Travel 20–40% expected.

Qualifications

• 7+ years in event marketing or field marketing, including large B2B trade shows.
• Proven budget, vendor management, and project coordination skills.
• Excellent English communication, with executive briefing experience.
• Willingness to travel 20–40%, including occasional international trips.

Responsibilities

• Own the events strategy, calendar, and budget aligned with brand and pipeline.
• Lead end-to-end delivery of priority events, from venue sourcing to onsite execution.
• Plan safe, reliable robotics demonstrations with product teams.
• Coordinate with sales for audience targeting, lead capture, and follow-up.
• Manage vendors and agencies, forecasting and finance reconciliation.
• Measure event ROI and report results to leadership.
• Maintain event playbooks to improve efficiency across regions.

Skills

Event marketing

Budget management

Vendor management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

HubSpot

Marketo

Cvent

Job description

Geek+ in Alpharetta, GA is seeking an experienced Events Lead to plan, execute, and optimize B2B events — trade shows, customer and partner events, demos, and executive programs — coordinating with sales, product, and finance to ensure on-brand, measurable outcomes.

You will own budgets, source venues, manage vendors, and oversee logistics, while delivering robotics demonstrations and driving pipeline impact across regions. Travel 20–40% expected.