Tradeshows & Events Manager

Geek+; Suwanee (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Geek+ in Alpharetta, GA is seeking an experienced Events Lead to plan, execute, and optimize B2B events — trade shows, customer and partner events, demos, and executive programs — coordinating with sales, product, and finance to ensure on-brand, measurable outcomes.

You will own budgets, source venues, manage vendors, and oversee logistics, while delivering robotics demonstrations and driving pipeline impact across regions. Travel 20–40% expected.

Qualifications

• 7+ years in event marketing or field marketing, including large B2B trade shows.
• Proven budget, vendor management, and project coordination skills.
• Excellent English communication, with executive briefing experience.
• Willingness to travel 20–40%, including occasional international trips.

Responsibilities

• Own the events strategy, calendar, and budget aligned with brand and pipeline.
• Lead end-to-end delivery of priority events, from venue sourcing to onsite execution.
• Plan safe, reliable robotics demonstrations with product teams.
• Coordinate with sales for audience targeting, lead capture, and follow-up.
• Manage vendors and agencies, forecasting and finance reconciliation.
• Measure event ROI and report results to leadership.
• Maintain event playbooks to improve efficiency across regions.

Skills

Event marketing

Budget management

Vendor management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business, or related field

Tools

Salesforce

HubSpot

Marketo

Cvent

Job description

Location: Alpharetta, GA area | Reports to: Head of Marketing, Americas

About Geek+

Geek+ is a global leader in mobile robotics and intelligent warehouse automation, helping retailers, manufacturers, and logistics providers build more flexible, resilient supply chains.

The Role

Lead planning, execution, and optimization of Geek+'s B2B events — trade shows, customer and partner events, product demos, executive programs, internal sales meetings, and virtual experiences. You'll work cross-functionally with sales, marketing, product, and finance teams to deliver events that are strategically aligned, on-brand, and measurable — moving confidently from annual planning and budget ownership to onsite execution of complex robotics demonstrations.

Key Responsibilities

• Own the events strategy, calendar, and budget, aligning investments with brand, pipeline, and product-launch goals.
• Lead end-to-end delivery of priority events: venue/vendor sourcing, exhibit design, logistics, staffing, and onsite execution.
• Partner with technical and product teams to plan safe, reliable robotics demonstrations.
• Coordinate with sales on audience targeting, lead capture, and post-event follow-up.
• Manage vendors, agencies, and budgets, including forecasting and reconciliation with finance.
• Measure event performance (attendance, leads, pipeline, ROI) and report on results.
• Maintain event playbooks and templates to improve efficiency and consistency across regions.

Required Qualifications

• 7+ years in event marketing, event operations, or field marketing, including large-scale B2B trade shows and executive events.
• Experience in a B2B environment, with strong project management, budget, and vendor management skills.
• Excellent English communication skills, able to brief executives and cross-functional teams.
• Comfortable working across regions and time zones in a matrixed organization.
• Ability to travel approximately 20–40%, including occasional international/weekend travel.

Preferred Qualifications

• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• Experience in robotics, logistics, or industrial technology.
• Experience with live technology demonstrations and booth sizes from 10x10 to 100x100 (feet).
• Familiarity with Salesforce, HubSpot, Marketo, Cvent, or similar platforms.
• Strong executive presence under pressure and a continuous-improvement mindset.

What Success Looks Like

• Events are polished, on-time, and within budget, with strong cross-functional alignment.
• Robotics demos are safe, reliable, and compelling.
• Sales gets qualified engagement and clear follow-up; leadership has visibility into ROI.