B2B Marketing & Events Specialist — Demand Gen

AVEVA Denmark; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

RIB Software, based in Alpharetta, GA, is seeking a Marketing Senior Specialist to support demand generation, digital marketing, event marketing, and regional initiatives across North America. The role collaborates with sales, product marketing, customer success, and global teams to run campaigns and ensure strong brand presence.

You will manage assets, campaigns, and event logistics, helping drive pipeline growth while maintaining high-quality marketing output in a fast-paced software

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in B2B marketing, preferably in software/SaaS/AEC.
• Experience executing multi-channel marketing campaigns and supporting demand generation programs.
• Hands-on experience with Marketing Cloud Account Engagement or similar marketing automation platforms.

Responsibilities

• Support the execution of integrated marketing campaigns across email, digital, social media, webinars, events, and partner channels.
• Support the planning and execution of webinars, trade shows, conferences, customer events, and virtual programs, including logistics, registrations, promotions, vendor coordination, and follow-up activities.
• Maintain and manage event assets, collateral, branded merchandise, and trade show materials, including inventory control, shipping, and on-site support for key events.
• Help build, deploy, and optimize email campaigns, nurture programs, landing pages, forms, and automated workflows within marketing automation platforms.
• Support lead management processes, campaign follow-up, and CRM data quality initiatives.
• Assist with budget tracking, purchase orders, vendor invoicing, and marketing operations administration.
• Ensure brand compliance across all marketing activities and customer-facing assets.
• Help maintain marketing documentation, shared resources, and established processes.

Skills

Communication

Stakeholder management

Multichannel marketing

Team collaboration

Adaptability

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing Cloud Account Engagement

Job description

RIB Software, based in Alpharetta, GA, is seeking a Marketing Senior Specialist to support demand generation, digital marketing, event marketing, and regional initiatives across North America. The role collaborates with sales, product marketing, customer success, and global teams to run campaigns and ensure strong brand presence.

You will manage assets, campaigns, and event logistics, helping drive pipeline growth while maintaining high-quality marketing output in a fast-paced software