Event Marketing Specialist

Geek+; Suwanee (GA); On-site; USD 85,000 - 120,000; Full time

Job summary

Geek+ seeks a Marketing Events Manager to own the North America event program end to end. You will plan the annual calendar, manage multiple trade shows (13–16 owned, 10–15 partner events), and deliver ~10 regional events using a repeatable playbook.

You will collaborate with sales, product, and finance to align on budgets, targets, and post-event follow-up, while traveling 30–40% to ensure successful on-site execution.

Qualifications

• 5–7 years in event marketing, trade show operations, or field marketing.
• Experience owning a high-volume event calendar (30+ events yearly).
• Demonstrated budget ownership, forecasting, tracking, and reconciliation.
• Strong project management, able to manage overlapping timelines.
• Comfort with hands-on onsite execution, long show days, light lifting.
• Excellent written and verbal English communication.
• Travel approximately 30–40%.

Responsibilities

• Own the annual North America event calendar and investment strategy.
• Manage the event budget, forecast spend, process POs/invoices, reconcile with finance.
• Define success metrics by event type and report results to leadership.

Skills

Event marketing

Trade show operations

Field marketing

Budget ownership

Project management

Onsite execution

English communication

Travel willingness

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Marketo

Cvent

Job description

Location: Suwanee, GA area | Reports to: Head of Marketing, Americas

About Geek+

Geek+ is a global leader in mobile robotics and intelligent warehouse automation, helping retailers, manufacturers, and logistics providers build more flexible, resilient supply chains.

The Role

The Marketing Events Manager owns Geek+'s North America event program end to end. In a typical year, this includes:

• 13–16 trade shows where Geek+ exhibits — owned start to finish
• 10–15 trade shows we participate in through partners, associations, or speaking engagements — coordination and speaker support
• ~10 regional events — customer appreciation events and site tours, delivered from a repeatable playbook

This is an individual contributor role without direct reports. The position combines program ownership — calendar, budget, and vendor relationships — with direct execution, including onsite setup and support at priority shows. Success in the role depends on strong prioritization, well-built templates, and close partnership with sales, product, and finance.

Key Responsibilities

Program ownership

• Build and own the annual North America event calendar, recommending where to invest based on pipeline, brand, and product-launch goals.
• Own the event budget: forecast spend, track against plan, process POs and invoices, and reconcile with finance.
• Define success metrics by event type and report results — attendance, leads, pipeline contribution, cost per lead — to marketing leadership and sales.

Exhibiting trade shows (13–16 per year)

• Lead end-to-end delivery: venue and vendor sourcing, exhibit design direction, freight and drayage, hotel blocks, staffing plans, and onsite setup and teardown.
• Partner with product and technical teams to plan safe, reliable robotics demonstrations, owning logistics and run-of-show.
• Align with sales on audience targeting, booth staffing, lead capture, and post-event follow-up.

Partner, association, and speaking events (10–15 per year)

• Coordinate Geek+'s presence: submission deadlines, speaker logistics, session materials, co-branded assets, and partner communication.
• Maintain an efficient approach that delivers consistent presence without full trade show overhead.

Regional events (~10 per year)

• Deliver customer appreciation events and site tours from a standardized playbook: invitations, venue or facility coordination, catering, agenda, and follow-up.

Process and scale

• Build and maintain playbooks, checklists, vendor lists, and templates to improve consistency and efficiency across the program.

Required Qualifications

• 5–7 years in event marketing, trade show operations, or field marketing, including at least 3 years owning B2B trade shows end to end.
• Experience managing a high-volume event calendar; comfort operating across 30+ events annually.
• Demonstrated budget ownership, including forecasting, tracking, and reconciliation.
• Strong project management skills, with the ability to manage overlapping timelines and anticipate issues early.
• Comfortable with hands-on onsite execution, including extended show days, standing for long periods, and light lifting (up to approximately 30 lbs).
• Excellent written and verbal English communication, with the ability to brief sales teams and executives clearly.
• Willingness to travel approximately 30–40%.

Preferred Qualifications

• Bachelor's degree in marketing, business, or a related field, or equivalent experience.
• Experience in robotics, logistics, supply chain, or industrial technology.
• Experience with live technology or equipment demonstrations, and with booth sizes ranging from 10x10 to island builds.
• Familiarity with Salesforce, HubSpot, Marketo, Cvent, or similar platforms.
• Experience working across time zones with a global headquarters team.