Senior Direct IO Media Strategist

Wpromote; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Half-day Fridays

Multiple medical plans

401(k) with company matching

Employee Assistance Program

Free weekly virtual workouts

100% paid parental leave

FSAs

LinkedIn Learning access

Unlimited PTO

Organizational transparency

Wprotege mentorship program

Job summary

Wpromote is seeking a Senior Manager, Direct IO to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will architect and oversee innovative digital activations and high-impact partnerships, while guiding select traditional media as complementary layers within the broader strategy.

This role requires a strategic thinker with the ability to elevate partnerships, lead RFP processes, and

Qualifications

• 3+ years of media planning & buying experience, with emphasis on premium digital partnerships and activations.
• Familiarity with programmatic strategies and how direct and programmatic intersect to create a unified media approach.
• Strong relationship-building with publishers, vendors, and internal teams.

Responsibilities

• Lead end-to-end strategy, planning, and activation across direct digital partnerships including always-on, seasonal, and high-profile campaigns.
• Oversee innovative digital activations, partnerships, and custom content programs that push brands forward.
• Guide and integrate traditional media components (Linear, OOH, Audio) as complementary layers within the broader strategy.

Job description

Wpromote is seeking a Senior Manager, Direct IO to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. You will architect and oversee innovative digital activations and high-impact partnerships, while guiding select traditional media as complementary layers within the broader strategy.

This role requires a strategic thinker with the ability to elevate partnerships, lead RFP processes, and