B2B Digital Marketing Manager - Growth & Insights

Weaver; Dallas (TX); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) plan

Paid time off

Résumé du poste

Weaver, a national accounting and consulting firm, is seeking a Digital Marketing Manager to lead and evolve its digital marketing initiatives. You will help grow brand awareness and drive audience engagement through integrated campaigns.

Collaborate with firm leadership and business development to shape paid media, ABM, SEO, and content strategies, using data to demonstrate impact and optimize performance.

Qualifications

• Bachelor's degree in marketing, advertising, communications or a related business discipline.
• 9 years of digital marketing experience.
• Strong B2B marketing experience is required.
• Experience developing integrated digital marketing campaigns and a passion for using data-driven insights to drive measurable business results.
• Experience developing and optimizing campaigns, analyzing performance metrics and identifying opportunities for growth.

Responsabilités

• Lead and evolve the firm's digital marketing efforts to support growth and brand awareness.
• Develop and execute integrated digital marketing campaigns across paid media, ABM, search visibility, and content promotion.
• Partner with firm leadership, marketing plan managers and business development professionals to implement campaigns.
• Continuously identify opportunities to improve performance and results using data-driven insights.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.

Connaissances

Digital marketing

Strategy development

B2B marketing

Data analytics

Campaign optimization

Cross-functional collaboration

Formation

Bachelor's degree in marketing, advertising, communications or related business discipline

Description du poste

Weaver, a national accounting and consulting firm, is seeking a Digital Marketing Manager to lead and evolve its digital marketing initiatives. You will help grow brand awareness and drive audience engagement through integrated campaigns.

Collaborate with firm leadership and business development to shape paid media, ABM, SEO, and content strategies, using data to demonstrate impact and optimize performance.