Digital Marketing Manager

Weaver; Dallas (TX); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) plan

Paid time off

Résumé du poste

Weaver, a national accounting and consulting firm, is seeking a Digital Marketing Manager to lead and evolve its digital marketing initiatives. You will help grow brand awareness and drive audience engagement through integrated campaigns.

Collaborate with firm leadership and business development to shape paid media, ABM, SEO, and content strategies, using data to demonstrate impact and optimize performance.

Qualifications

• Bachelor's degree in marketing, advertising, communications or a related business discipline.
• 9 years of digital marketing experience.
• Strong B2B marketing experience is required.
• Experience developing integrated digital marketing campaigns and a passion for using data-driven insights to drive measurable business results.
• Experience developing and optimizing campaigns, analyzing performance metrics and identifying opportunities for growth.

Responsabilités

• Lead and evolve the firm's digital marketing efforts to support growth and brand awareness.
• Develop and execute integrated digital marketing campaigns across paid media, ABM, search visibility, and content promotion.
• Partner with firm leadership, marketing plan managers and business development professionals to implement campaigns.
• Continuously identify opportunities to improve performance and results using data-driven insights.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.

Connaissances

Digital marketing

Strategy development

B2B marketing

Data analytics

Campaign optimization

Cross-functional collaboration

Formation

Bachelor's degree in marketing, advertising, communications or related business discipline

Description du poste

The Weaver Experience Weaver is a full-service national accounting, advisory and consulting firm with opportunities for professionals in many different fields. We seek to bring a human element to the world of accounting, which includes creating a diverse, collaborative, and entrepreneurial workplace culture. Our leaders truly care about the well-being of all our employees and encourage them to pursue their ambitions.

While our business is based in numbers, our success is truly based on people. It’s why we commit to supporting our people not just in their professional growth, but also in their ability to lead balanced, integrated lives. At the foundation of that commitment are our core values. Weaver’s core values were created specifically to empower our people to deliver extraordinary service and be their best selves. Our goal is to balance high development with high performance in order to meet the long-term goals of each individual, team, and our firm.

Learn more about our services, industry experience and culture at weaver.com.

Position Profile

Are you passionate about building digital marketing strategies that drive growth? Do you enjoy connecting audiences with meaningful content, optimizing campaign performance and discovering new ways to strengthen brand visibility? Are you energized by collaborating with business leaders, mentoring team members and bringing innovative ideas to life? Then Weaver wants to hear from you!

This fast-growing national accounting and consulting firm is hiring a Digital Marketing Manager to lead and evolve the firm's digital marketing efforts. This role plays an important part in expanding brand awareness, driving audience engagement and supporting business growth through strategic digital marketing initiatives.

The Digital Marketing Manager will partner closely with firm leadership, marketing plan managers and business development professionals to develop and execute integrated digital marketing campaigns that support practice and industry growth objectives. This individual will help shape the firm's digital marketing strategy across paid media, account-based marketing, search visibility, content promotion and other digital channels while continuously identifying opportunities to improve performance and results.

To be successful in this role, the following qualifications are required:

• Bachelor's degree in marketing, advertising, communications or a related business discipline
• 9 years of digital marketing experience
• Strong B2B marketing experience is required
• Experience developing integrated digital marketing campaigns and a passion for using data-driven insights to drive measurable business results
• Experience developing and optimizing campaigns, analyzing performance metrics and identifying opportunities for growth

Preferred Qualifications

Additionally, The Following Qualifications Are Preferred:

• Experience in professional services

Weaver Benefits

At Weaver, our most valuable resource is our people. We take the time to evaluate our employees’ wants and needs and invest our resources accordingly. Weaver goes beyond offering competitive health benefits, such as medical, dental, vision, disability, life insurance, and a 401(k) plan. Learn more here – Weaver benefits. We support our employees by offering flexible scheduled time off (STO), minimum of 56 hours of sick and safe leave, 11 holidays, and 2 scheduled recharge days!

We also offer in-house CPE and learning opportunities through our internal Learning & Development department. Our multi-faceted internal learning program including technical improvement, practice development, management/leadership training, and whole-life growth. Our goal is to balance both high development with high performance to meet the long-term goals of each individual, team, and our firm.

WeaverLEAD

WeaverLEAD We Are Committed To Investing In The Strength Of Our Team. That Is Why We Have Created An Internal Leadership Coaching Program To Train Leaders To Support Other Leaders At Every Level Of The Organization. The Goal Of WeaverLEAD Is To Inspire The Growth And Development Of Our Leaders By

Learning into the experience of exploring new ideas for each individual’s growth as a leader.

Engaging the coaching mindset at work with new ways of thinking about challenges and opportunities.

Adapting to the transformation that takes place as a result of participating in the program.

Developing yourself and others with coaching competencies to create a firm-wide culture of coaching.

People are our formula! At Weaver, we recognize that everyone brings different strengths, backgrounds, and working styles to our team. We cultivate a safe and inclusive work environment that celebrates each individual’s unique qualities through visibility, progression, advocacy, and support. We are proudly an equal opportunity employer.

Currently, we are not accepting resume submissions from third-party staffing agencies for this role. This role is Employee Referral Program eligible.