B2B Digital Marketing Lead — Growth & CPQ Optimization

Nidec Corporation; St. Louis (MO); On-site; USD 90,000 - 120,000; Full time

Job summary

Nidec Corporation is seeking a Manager of Digital Marketing to lead B2B digital strategies for demand generation and sales enablement across North America. You will optimize the digital ecosystem, including websites, ecommerce, CPQ tools, and related assets, while aligning initiatives with commercial priorities.

You will manage budgets, partner with sales and product teams, and drive measurable results through analytics and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in B2B digital marketing, industrial/manufacturing preferred.
• Experience with ecommerce solution management and CPQ.
• Familiarity with DAM (Sitecore) and CRM/MA platforms (Salesforce).
• Strong analytics and budget management skills.

Responsibilities

• Develop and execute B2B digital marketing strategies to grow pipeline.
• Own and evolve the digital ecosystem: websites, ecommerce, CPQ tools.
• Align digital initiatives with commercial priorities and sales enablement.
• Optimize content and conversion paths for high-quality tech audiences.
• Plan and optimize demand-generation programs across search, social, and retargeting.
• Measure results with analytics and report insights.
• Manage budgets and forecasting; coordinate with agencies and teams.
• Stay current on industrial B2B digital marketing trends.

Skills

B2B digital marketing

CRM & marketing automation

Analytics & reporting

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Sitecore DAM

Salesforce

Marketing automation

CPQ tools

Ecommerce platforms

Job description

Nidec Corporation is seeking a Manager of Digital Marketing to lead B2B digital strategies for demand generation and sales enablement across North America. You will optimize the digital ecosystem, including websites, ecommerce, CPQ tools, and related assets, while aligning initiatives with commercial priorities.

You will manage budgets, partner with sales and product teams, and drive measurable results through analytics and continuous improvement.