B2B Demand Generation Manager (Fully Remote)

Urrly, Inc.; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

Urrly, Inc. in the United States is seeking a hands-on B2B marketer to lead demand generation initiatives, create qualified leads, and drive sales pipeline.

You will partner with SDR and sales to ensure marketing leads are actionable and followed up, and you’ll develop buyer-focused content across newsletters, webinars, white papers, guides, blog posts, and case studies to support growth. The role is remote within the U.S.

Qualifications

• Hands-on B2B marketing experience in demand generation, growth or content marketing.
• Strong writing ability with original B2B content grounded in customer insight.
• Experience partnering with sales/SDR to connect marketing activity to pipeline.

Responsibilities

• Build and execute B2B demand generation campaigns to create qualified leads, meetings and pipeline.
• Partner closely with SDR and sales to ensure marketing leads are actionable and followed up.
• Develop buyer-specific content such as newsletters, webinars, white papers, guides, blog posts and case studies.

Skills

B2B marketing

Demand generation

Content marketing

Growth marketing

Event marketing

Job description

• Build and execute B2B demand generation campaigns that create qualified leads, meetings, and sales pipeline.
• Partner closely with SDR and sales teammates so marketing leads are actionable, well-defined, and followed up effectively.
• Develop buyer-specific content such as newsletters, webinars, white papers, guides, blog posts, thought leadership, and case studies.

What Makes This Role Different:

• This is a hands-on builder role where you’ll write, build, interview customers, test ideas, and prepare for shows.
• The highest-return work is relationship-based: conferences, industry partnerships, customer proof, webinars, and practical content.

What We’re Looking For:

• Hands-on B2B marketing experience in demand generation, growth marketing, content marketing, field/event marketing, or a closely related role.
• Strong writing ability and comfort creating original B2B content grounded in customer insight and thoughtful editing.
• Experience partnering with sales or SDR teams to connect marketing activity to qualified conversations and pipeline.

Compensation & Work Model:

• Base salary of $90,000–$110,000 plus a 10–15% bonus.
• U.S. remote work model with significant overlap with U.S. business hours.
• Travel to U.S. industry conferences and events.

Urrly

A long-established driver and fleet safety training company serving customers since the 1980s with more than 5,000 active customers. The company is expanding from an order-driven business into recurring, technology-enabled fleet training programs for larger organizations.