Demand Marketing Specialist - 12 month contract (Fully Remote)

Partner Company; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Partner Company, a growing software organization, seeks a marketing professional for a fully remote 12-month contract to drive demand generation and global go-to-market strategies. You will collaborate with marketing leaders, sales teams and cross-functional stakeholders to deliver scalable programs, manage Marketo-based campaigns, and optimize the pipeline for lead quality and velocity.

The role emphasizes analytical thinking, proactive communication, and cross-functional teamwork, with

Qualifications

• 2–4 years of B2B marketing experience in demand generation, field marketing, or event marketing.
• Hands-on Marketo experience with email and nurture workflows.
• Strong analytical and project management skills; proactive collaboration.
• Fully remote with occasional HQ visits to North York, Ontario.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns that generate leads and strengthen the sales pipeline.
• Manage email nurture programs, webinars, and marketing assets in Marketo.
• Analyze campaign performance and provide recommendations to improve lead generation and pipeline contribution.

Skills

B2B marketing

Demand generation

Campaign management

Marketing automation

Email marketing

Tools

Marketo

Job description

• This is a fully remote 12-month contract role with a growing software organization, contributing to demand generation and global go-to-market strategies.
• You will collaborate with marketing leaders, sales teams, and cross-functional stakeholders to deliver scalable, results-oriented programs.

Key Responsibilities:

• Plan, execute, and optimize integrated marketing campaigns that generate qualified leads and strengthen the sales pipeline.
• Manage email nurture programs, webinars, and marketing asset development using marketing automation platforms like Marketo.
• Analyze campaign performance and provide recommendations to continuously improve lead generation and pipeline contribution.

Requirements:

• 2–4 years of B2B marketing experience in demand generation, field marketing, event marketing, or a related discipline.
• Hands-on experience with marketing automation platforms such as Marketo, including email and nurture workflows.
• Strong analytical, communication, and project management skills with a proactive, collaborative approach.
• Fully remote work flexibility with occasional visits to the headquarters in North York, Ontario.
• Professional development and exposure to B2B demand generation, marketing analytics, and global go-to-market initiatives.

Partner Company

A growing software organization that drives B2B demand generation and global go-to-market strategies. The company fosters a collaborative, dynamic environment that values initiative, communication, and professional contribution.