B2B Demand Gen Specialist — Multi-Channel Campaigns

Sightview Software; Tampa (FL); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Sightview Software LLC is seeking a results-driven Demand Generation Specialist to design and optimize integrated campaigns across email, paid media, social, webinars, and events. You will partner with the Director of Marketing, Sales, and HubSpot Operations to move prospects from awareness to MQL, SQL, and opportunities.

You will manage campaign calendars, perform testing, and analyze funnel performance to improve lead quality and pipeline contribution.

Qualifications

• 2+ years of experience in B2B demand generation or related field.
• Experience executing multi-channel campaigns that generate leads and contribute to pipeline.
• Strong understanding of B2B buyer journeys and marketing/sales funnels.
• Experience with email marketing, nurture programs, webinars, events, digital campaigns, and lead generation.
• Understanding of MQL, SQL, opportunity, pipeline, attribution, and conversion metrics.
• Experience working with Sales or BDR teams to support lead generation and follow-up.
• Strong analytical skills and the ability to use campaign data to make recommendations.
• Strong project management and organizational skills.
• Ability to manage multiple campaigns, deadlines, and priorities simultaneously.
• Excellent written, verbal, and cross-functional communication skills.

Responsibilities

• Plan and execute integrated, multi-channel campaigns across email, paid media, organic social, webinars, events, content, and other digital channels.
• Translate campaign strategy and product priorities into actionable campaign plans.
• Develop campaigns targeting specific audiences, market segments, buyer personas, and stages of the buyer journey.
• Create campaign briefs outlining audiences, objectives, offers, channels, CTAs, timelines, and KPIs.
• Coordinate campaign timing with product launches, webinars, events, sales outreach, and other marketing initiatives.
• Monitor lead performance and conversion throughout the funnel and optimize accordingly.
• Partner with Sales and BDR teams on campaign-specific lead follow-up and outreach strategies.
• Conduct A/B testing of subject lines, messaging, CTAs, timing, offers, and audience segments.

Skills

B2B demand generation

Digital marketing

Campaign management

Analytical skills

Project management

Cross-functional collaboration

Excellent communication

Tools

HubSpot

Email marketing tools

Google Analytics

Job description

Sightview Software LLC is seeking a results-driven Demand Generation Specialist to design and optimize integrated campaigns across email, paid media, social, webinars, and events. You will partner with the Director of Marketing, Sales, and HubSpot Operations to move prospects from awareness to MQL, SQL, and opportunities.

You will manage campaign calendars, perform testing, and analyze funnel performance to improve lead quality and pipeline contribution.