B2B Demand Gen Manager — Lead Multi-Channel Campaigns

ADP, Inc.; California (MO); On-site; USD 85,000 - 95,000; Full time

Job summary

Lavi Industries, LLC in Valencia, CA is seeking a Marketing Manager to lead demand-gen programs that generate qualified leads, support pipeline growth, and strengthen engagement across core product lines.

You will partner with leadership to shape strategy, own campaign execution across email, social, events, and paid media, and use HubSpot/Salesforce to measure performance and drive improvements. A Bachelor's in marketing and 3+ years in B2B marketing are required.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3+ years of B2B marketing experience.
• Direct experience building or executing campaigns, email programs, or marketing automation workflows.
• Hands-on experience with CRM systems (Salesforce experience strongly preferred).
• HubSpot certification or equivalent HubSpot experience.
• Experience with trade show marketing and event-based campaigns.
• Familiarity with multi-channel attribution and pipeline reporting.

Responsibilities

• Plan and execute demand-gen programs in collaboration with the Director of Marketing and VP of Revenue, defining target segments, offers, and channels.
• Conduct market, customer, and competitive research to inform campaign ideas and present clear, practical recommendations for approval.
• Translate approved plans into integrated campaigns with specific timelines, assets, and KPIs.
• Partner with cross-functional teams, including Product Marketing, Sales, Creative Services, and Digital Commerce.
• Build and launch multi-channel campaigns across email, social media, third-party industry sites, paid retargeting, and event-based programs.
• Collaborate with the Digital Commerce Specialist on landing pages for non-digital events (trade shows) and demand-gen activities targeting enterprise customers.

Skills

3+ years of B2B marketing experience

Strong project management

Experience building demand generation

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketing automation

Job description

Lavi Industries, LLC in Valencia, CA is seeking a Marketing Manager to lead demand-gen programs that generate qualified leads, support pipeline growth, and strengthen engagement across core product lines.

You will partner with leadership to shape strategy, own campaign execution across email, social, events, and paid media, and use HubSpot/Salesforce to measure performance and drive improvements. A Bachelor's in marketing and 3+ years in B2B marketing are required.