B2B Demand Gen Marketing Manager - Agency SaaS

CallRail; Atlanta (GA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare (100% for employees)

Dental & Vision Coverage

HSA with company matching

Paid parental leave

Flexible vacation policy

401K with company match

Employee stock options

Annual education allowance

Office lunch Tuesdays

Hybrid work stipend

Job summary

CallRail is seeking a Demand Generation Marketing Manager for our Agency vertical. You will design and execute multi-channel campaigns to engage buyers at every stage, generating inbound trials that convert to customers.

You will partner with sales, content, product marketing, and analytics to optimize campaigns, report on funnel metrics, and drive scalable demand programs in a high-volume environment. This Atlanta-based role emphasizes collaboration and results.

Qualifications

• Proven success in building demand generation programs in B2B SaaS.
• Experience driving multi-channel campaigns across funnel stages.
• Ability to measure and optimize campaign performance with metrics.

Responsibilities

• Design and execute full-funnel multi-channel campaigns.
• Manage and report on funnel metrics and velocity to close deals.
• Collaborate with Content, SEO, PR, and social teams for alignment.
• Partner with sales to generate high-quality free trials and conversions.

Skills

B2B SaaS experience

Lead generation

Marketing automation

CRM (Salesforce)

Data visualization

Written communication

Strategic planning

Project management

Budget management

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

Looker Studio

Job description

CallRail is seeking a Demand Generation Marketing Manager for our Agency vertical. You will design and execute multi-channel campaigns to engage buyers at every stage, generating inbound trials that convert to customers.

You will partner with sales, content, product marketing, and analytics to optimize campaigns, report on funnel metrics, and drive scalable demand programs in a high-volume environment. This Atlanta-based role emphasizes collaboration and results.