Demand Generation Marketing Manager

CallRail; Atlanta (GA); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Healthcare (100% for employees)

Dental & Vision Coverage

HSA with company matching

Paid parental leave

Flexible vacation policy

401K with company match

Employee stock options

Annual education allowance

Office lunch Tuesdays

Hybrid work stipend

Job summary

CallRail is seeking a Demand Generation Marketing Manager for our Agency vertical. You will design and execute multi-channel campaigns to engage buyers at every stage, generating inbound trials that convert to customers.

You will partner with sales, content, product marketing, and analytics to optimize campaigns, report on funnel metrics, and drive scalable demand programs in a high-volume environment. This Atlanta-based role emphasizes collaboration and results.

Qualifications

• Proven success in building demand generation programs in B2B SaaS.
• Experience driving multi-channel campaigns across funnel stages.
• Ability to measure and optimize campaign performance with metrics.

Responsibilities

• Design and execute full-funnel multi-channel campaigns.
• Manage and report on funnel metrics and velocity to close deals.
• Collaborate with Content, SEO, PR, and social teams for alignment.
• Partner with sales to generate high-quality free trials and conversions.

Skills

B2B SaaS experience

Lead generation

Marketing automation

CRM (Salesforce)

Data visualization

Written communication

Strategic planning

Project management

Budget management

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Marketo

Salesforce

Looker Studio

Job description

CallRail is looking for a Demand Generation Marketing Manager for our Agency vertical. You will be responsible for crafting and executing multi-channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers, while ensuring we leverage best and scalable practices to achieve great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.

A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment, and is comfortable with high-volume, high-velocity sales processes. We are looking for a self-starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever-curious marketer who embraces the art and science of demand generation and is driven by results.

What You'll Do

• Design and execute full-funnel multi-channel marketing programs to generate quality free trials that results in new customers in our Agnecy vertical
• Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
• Build and manage a calendar for demand generation programs
• Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
• Consistently identify and test new channels specific to your target audience
• Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
• Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
• Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
• Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
• Align with overall company branding and awareness strategies

What You'll Need

• Bachelor’s Degree required
• Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high-impact demand generation programs, ideally within a high-volume, self-serve, or Product-Led Growth (PLG) model
• Experience creating marketing programs to drive demand within marketing agencies
• Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
• Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
• Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
• Experience with managing third-party relationships with publications or agencies
• Excellent writing skills; ability to write and edit marketing copy
• Strategy, project management, budget management, and financial skills
• Strong interpersonal skills; ability to influence others with and without formal authority, and build partnerships within the organization
• Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, radicalized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Continuous adoption of AI technologies is essential to this role. You will be expected to leverage AI platforms to streamline operations, solve complex problems, and stay ahead of industry benchmarks.

*** This position is based out of our Atlanta office. Through December 2026, employees are expected to work in the office on Tuesdays and Thursdays.

Beginning in January 2027, CallRail will transition to a 3 day hybrid work model. Employees will work in the office on Mondays, Tuesdays, and Thursdays.