B2B Demand Gen Manager - Full-Funnel Growth (SaaS)

insightsoftware; United States; On-site; USD 65,000 - 81,000; Full time

Job summary

insightsoftware seeks a Demand Generation Manager to plan and execute full-funnel programs driving net new pipeline for Lineos across paid, owned, and earned channels. The role blends hands-on execution with a strong performance-marketing mindset and requires 3–5 years in B2B demand generation.

You’ll collaborate with Marketing Ops, BDR, Sales, and Content teams. Salary for the United States ranges from 65,000.00 to 81,000.00 USD annually with base pay and potential bonuses; pay transparency is

Qualifications

• 3-5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Proficiency across paid search, paid social, marketing automation, and Salesforce.
• Experience using web analytics tools to monitor and report on campaign performance.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and events.
• Manage campaign setup, monitoring, and optimization to improve conversion rates and lead quality.
• Support campaign briefs and collaborate with content, product marketing, and design to produce assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales on lead quality and follow-up cadences.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Evaluate and test new channels and tactics relevant to the B2B finance and technology market.

Skills

B2B demand generation

Multi-channel campaigns

Salesforce

Marketing automation

Web analytics

Copywriting

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Marketing automation platforms

Web analytics tools

Job description

insightsoftware seeks a Demand Generation Manager to plan and execute full-funnel programs driving net new pipeline for Lineos across paid, owned, and earned channels. The role blends hands-on execution with a strong performance-marketing mindset and requires 3–5 years in B2B demand generation.

You’ll collaborate with Marketing Ops, BDR, Sales, and Content teams. Salary for the United States ranges from 65,000.00 to 81,000.00 USD annually with base pay and potential bonuses; pay transparency is