Demand Generation Manager

Insightsoftware; Northern (KY); Hybrid; USD 65,000 - 81,000; Full time

Job summary

insightsoftware is seeking a Demand Generation Manager to plan and execute full-funnel programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset with hands-on execution.

The ideal candidate has a solid B2B demand gen foundation, is comfortable with the core stack (paid search, paid social, marketing automation, Salesforce), and can translate campaign data into actionable insights.

Qualifications

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.
• Experience using web analytics tools to monitor and report on campaign performance.
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.

Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.
• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.
• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas.
• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.
• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Skills

B2B demand generation

Paid search

Paid social

Marketing automation

Salesforce

Web analytics

Buyer journeys

Copywriting

Cross-functional collaboration

Job description

About Us

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance.

Learn more at insightsoftware.com.

Job Description

The Demand Generation Manager is responsible for planning and executing full-funnel demand generation programs that drive net new pipeline for Lineos. This role spans paid, owned, and earned channels and requires a strong performance marketing mindset paired with hands-on execution skills. The ideal candidate has a solid foundation in B2B demand generation, is comfortable working across the core demand gen stack, and can translate campaign performance into actionable insights. This is an individual contributor role that works closely with Marketing Operations, BDR, Sales, and Content teams.

Key Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and virtual and in-person events.


• Manage campaign setup, monitoring, and optimization across channels to improve conversion rates, lead quality, and cost efficiency.


• Support the development of campaign briefs and collaborate with content, product marketing, and design to produce demand-generating assets aligned to target buyer personas.


• Maintain a structured feedback loop with BDR and Sales teams on lead quality, follow-up cadences, and conversion performance.


• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, channel ROI, and cost per lead.


• Support the evaluation and testing of new channels and tactics relevant to the B2B finance and technology market.

Required Qualifications

• 3–5 years of B2B demand generation experience with exposure to pipeline metrics and multi-channel campaign execution.


• Working proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce.


• Experience using web analytics tools to monitor and report on campaign performance.


• Foundational understanding of B2B buyer journeys and intent-based marketing concepts.


• Ability to write performance-oriented copy and provide creative direction to design and content teams.


• Strong organizational skills with the ability to manage multiple programs simultaneously.


• Effective communicator with the ability to collaborate cross-functionally with sales, ops, and content teams.

Preferred Qualifications

• Experience marketing to finance, accounting, or operations decision-makers in a B2B SaaS environment.


• Background in SaaS or B2B enterprise software marketing.


• Exposure to BDR-aligned lead follow-up programs and sales development workflows.

Salary Range

The salary range in United States of America for this position is 65,000.00 to 81,000.00 USD Annual. For sales roles, this range includes the commission target. For non-sales roles, this is a base salary only range; additional bonus eligibility may apply. Your specific offer within this range will be determined by your skills, experience, and qualifications. We are committed to pay transparency and fair compensation practices. If you have questions about our compensation approach, please don't hesitate to ask during the interview process.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Learn more about our high-energy, high-performance global team: Work With Us insightsoftware About Us: Hear From Our Team

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

insightsoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely and intelligent decisions. Our comprehensive solutions span Financial Planning and Analysis (FP&A), Controllership, and Data and Analytics. We deliver finance teams the insights required to navigate any economic climate and drive greater financial intelligence, while increasing productivity, visibility, accuracy, and compliance.

Learn more at insightsoftware.com.