Growth Marketing Lead — AI-Powered B2B Demand Gen

Best Practice Institute; Florida; Sur place; USD 140 000 - 180 000; Plein temps

Résumé du poste

Best Practice Institute is seeking a hands-on marketer to own demand generation and client solutions, building campaigns and revenue pipelines with minimal Founder involvement. You will run editorial calendars, nurture sequences, and paid campaigns in HubSpot, Semrush, and related tools, measuring success by pipeline, revenue, and content output.

Collaboration with Sales and Customer Success is essential for scalable growth.

Qualifications

• Growth or demand-gen experience in a lean B2B recurring-revenue business
• Campaigns you personally built and launched with measurable results
• Strong positioning, conversion copywriting, email and paid campaign skills
• Hands-on use of AI processes, agents, bots and prompt engineering
• Independent content production with QA process
• Experience tying marketing to pipeline and revenue

Responsabilités

• Write and send two weekly emails: thought-leadership and educational conversion
• Run one editorial calendar across email, websites and social
• Build and launch campaigns, landing pages, nurture sequences and ads in HubSpot and other tools
• Manage paid channels, SEO/AEO, and the qualification path from first touch to sales
• Deliver marketing work for customers and align with Success teams
• Routine HubSpot setup, tracking, forms, integrations and reporting connections
• Equip AEs with campaigns and sales assets, and build onboarding/renewal campaigns
• Build and run AI-assisted workflows, agents and prompts with QA checks before shipping
• Own a campaign roadmap, budget and live campaign register with Founder/Sales/Client teams

Connaissances

Demand generation

Growth marketing

Email marketing

Campaign management

Content marketing

AI workflows

HubSpot usage

Semrush

Budget management

HR marketing (experience)

Outils

HubSpot

Semrush

Description du poste

Best Practice Institute is seeking a hands-on marketer to own demand generation and client solutions, building campaigns and revenue pipelines with minimal Founder involvement. You will run editorial calendars, nurture sequences, and paid campaigns in HubSpot, Semrush, and related tools, measuring success by pipeline, revenue, and content output.

Collaboration with Sales and Customer Success is essential for scalable growth.