B2B CRM & Digital Campaigns Manager

Samsung Electronics America, Inc.; Plano (TX); On-site; USD 80,000 - 110,000; Full time

Job summary

Samsung Electronics America is seeking a digital channel operations specialist in Plano, TX to identify digital touchpoints, craft channel-specific content, and run CRM campaigns to boost traffic and strengthen customer relationships.

The role covers website planning, social content briefs, digital campaign production, and measuring ROI through campaign performance and site analytics. A strong background in analytics and marketing tools is required.

Qualifications

• Experience with web and data analytics tools.
• Ability to analyze data and derive actionable insights.
• Works with minimal day-to-day supervision.
• 5+ years of related experience with a Bachelor's, or 3 years with a Master's, or a PhD without experience.

Responsibilities

• Plan and manage website operations; draft content briefs and analyze traffic to identify pain points.
• Create social content briefs; analyze monthly/quarterly data and monitor channels daily.
• Develop digital campaign and CRM ideas; produce content and manage CRM database.

Skills

Google Analytics

Tableau

Eloqua

Education

Bachelor's degree

Master's degree

PhD

Tools

Google Analytics

Tableau

Eloqua

Job description

Samsung Electronics America is seeking a digital channel operations specialist in Plano, TX to identify digital touchpoints, craft channel-specific content, and run CRM campaigns to boost traffic and strengthen customer relationships.

The role covers website planning, social content briefs, digital campaign production, and measuring ROI through campaign performance and site analytics. A strong background in analytics and marketing tools is required.